This cookie is full of potential.
Elle J Small 2009
Party-hard hip hop crash lands in the form of Brooklyn boy Tahmac. If you're after some seriously danceable beats and don't mind a heap of bragging, a lot of egocentricity and a bit of sexism, press 'purchase' now.
''Party till the sun comes up/ Until your panties drop/ And cherries pop'', go the lyrics on single and opening track Lavish Lifestyle, featuring Cee-Lo Green of Gnarls Barkley fame. Hardly feminist fodder but there’s no denying this is one bumpy, bass-heavy, butt-shaking number.
Move on to the easy, breezy, synth-tastic Time Of My Life and God Father-esque Do It Big and watch Tahmac's ego go in to overdrive. The producer-come-artist's boasting becomes boring now as he drowns out his brilliant production with his stereotypical arrogant rap star persona.
Things go from bad to worse on Feeling Good with its weaker beats and yet more narcissistic lyrics. Cue a plethora of album filler and it seems all hope is lost for this debut LP.
Thankfully things are salvaged by the slick Back In Time, featuring the honeyed vocals of Tia Myrie. Tahmac leaves his ego at the door and lets the music breath with just a smattering of raps. This format is definitely preferential and if followed more frequently could see Tahmac make giant waves as a soloist.
The excellent Give Back featuring ex Sugababes songstress Mutya Buena is another fine example of musical balance, while Let Loose proves itself as a serious club banger.
With a wealth of production credits (Jo Jo, Ciara, Leona Lewis, The Charlatans), Tahmac has little prove behind the boards. Venturing in front of the mic is often a tricky move though and so should be approached with caution.
Kanye West and John Legend are classic examples of how this transition can work. Let's hope Tahmac takes note and delivers on his follow-up because this cookie is full of potential.