He's so label perfect he could possibly have been made in a laboratory.
Sean Cameron 2007
David Jordan is a rarity. The 21 year old Londoner has not been voted for by the viewing public in some Saturday night popularity contest. Nor does he push his tunes with camp gimmicry like Mika. Instead David Jordan is a straight-faced singer aiming to make British pop respectable.
As a whole, Set The Mood works as a soul pop album, although it falls asleep at the wheel a few times. Opening track "On The Money" fails to create a memorable first impression, trying rather too hard to be a 'big' sounding track, but instead conjuring the image of bedroom desktop mixing software.
The standout track is "Sun Goes Down", where synth-pop meets Ye Olde English folk; a night out in London becomes a celebratory pagan ritual. The track shows up that Jordan is strongest when making something new and original instead of reverting to standard pop ballads like "Only Living
His PR propaganda proudly states Jordan is the first artist taken on by manager Andy Stevens since George Michael as if it’s a badge of honour. But it’s unfair to compare him to the Wham! man. Instead Jordan is more like Prince; he definitely has an 80s feel to him - which is hardly progressive - but he's good at it!
All said, then, David looks like a potential pop star and almost sounds like it already. From his cheek bones to his fashion sense he’s got the looks too. Given he's on top of his ability to sing and write songs, a record label could mistake him for the messiah. He's so label perfect he
could possibly have been made in a laboratory, cloned from the DNA of Lenny Kravitz, Prince and Michael Jackson. Although the scientists forgot to give this science experiment a little soul.
Whether he'll become a British Justin Timberlake adored by millions of young ladies or end up becoming something you would buy for your mum remains to be seen. But he’s certainly in with a chance…