To be heavyweights Reverend & The Makers need to preach a different sermon.
David McGuire 2007
Jon McClure has grafted and toiled to be in the position he’s in today. A self-confessed ‘perfectionist’, McClure has shaped Reverend & The Makers in his own specific vision crafting what he claims to be music which transcends the usual genre barriers in an industry which loves definition.
With high profile close friends, such as the Artic Monkeys and Radio 1’s Jo Whiley, this debut is highly anticipated. Constant radio play of their first single, “Heavyweight Champion Of The World”, has just managed to up the hype. With its flawless production, funky bass and Northern styling, it subtly fills the gap between indie respectability and pop sensitivity.
But the album fails to fluctuate from this one level. Sure, on the surface The Makers don’t sound like other Sheffield bands but if you listen carefully McClure waxes lyrical in strangely familiar patterns. His local narratives and accent put to this. “The State Of Things” talks about the disillusionment of growing up in a society disillusioned and “He Said He Loved Me” gives reference to single teenage mothers in council estates, all masqueraded by an ever-present jovial bass-line with optimistic tonalities.
“Sex With The Ex” sends the tempo down a tad with sweeping synth melodies plus a jingly guitar and “Sundown On The Empire” even strays into reggae, comprisable to a solo Ian Brown post-Stone Roses at a stretch.
However, this album is all about the punchy bass. Without it, it wouldn’t exist. “Miss Brown, Armchair Detective” and “18-30” all possess this constant formula which is, sad to say, ultimately disappointing. Perfectionist he may be but diverse McClure isn’t. To be heavyweights Reverend & The Makers need to preach a different sermon.