Starting Out

Promoter

A live music promoter will choose and book acts to play in their venues. They'll work with live agents to find out who is touring and book them months in advance.

A promoter is primarily responsible for getting people through the door and everything else from the music to the advertising, to the marketing, to the programme of the actual night. It all comes to the promoter, and they have the final say on everything.

Tom McCarthy - Promoter, Fabric

They're responsible for all aspects of the venue from arranging entertainment licenses, dealing with budgeting issues, ticketing, sponsorship for the venue and gig as well as the production and staging of the gig. It's also up to them to do a degree of the publicity for the event, especially at a local level.

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