Making sure people know about your band is vital if you're going to get people to come to your gigs. It can take a while before things start picking up, but stick with it and try different ways of promoting yourself.
For a start, make sure the night that you're playing is showing up in gig listings, both in print and online. Contact the listing department of local magazines and see if they can add the details of your gig. The promoters of the night - if that isn't you - should have taken care of this, but it's worth putting some extra leg work in yourself. Write a quick press release, including details of the venue and other acts, and send it to local music magazines, music forums and radio stations.
If you or the event promoters have had posters printed, ask local clothes shops, record stores, cafés, pubs and rehearsal studios if you can put them up in their window. Getting these up a week or two in advance, and including a link to an up-to-date website, can bring in a lot of people. The more informative the site, the better. Maps to the venue, opening and closing times, parking and licensing information are all useful.
Linking to your social networking page on posters and fliers gives people a chance to get more information, check out the acts playing, follow your updates or add you as a friend. Your address book or friends list is a ready-made mailing list, so keep them informed.
You can also use the night itself as an opportunity to find out more about your crowd and let them know about other gigs. A mailing list is a popular addition to the entrance or merchandise stall, and you can keep those who sign up in the loop about your next event or capture new fans that see you play live.Next
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