Boy Better Know are an English grime collective and record label founded by Jamie Adenuga (also known as JME) and older brother Skepta in late 2005. As a collective they are best recognised for their tracks including "Private Caller", "Duppy (Doin' It Again)" and "Too Many Man".
Recently, popular YouTube youth broadcaster SB.TV celebrated their "100 Million YouTube Views" mark by recording a Boy Better Know Cypher. At the start of the cypher, SBTV was congratulated by a series of celebrity musicians including Mary J. Blige, J. Cole, and Kelly Rowland, as well as YouTube's co-founder and former Chief Executive, Chad Hurley. The video has now reached over 1,000,000 views since its release.