The Look are a UK pop band, who had a number six hit single in the UK Singles Chart in 1981, with "I Am The Beat".
From Ely, Cambs. and originally named The Kreed, the band changed their name to The Look when they moved to London. Their lead singer and frontman was Johnny Whetstone (born c. 1955). After the minor follow-up hit, "Feeding Time" (No. 50, 1981), their third single "Tonight" (1956 song) failed to reach the charts. The singles, and self-titled album, were released on the MCA Records label.Further singles including "Three Steps Away" also missed the Top 75. The group moved to Towerbell Records, an indie label. The Look disbanded in 1983.
They returned after a long absence in April 2005 with a new album, entitled Pop Yowlin', on Angel Air Records. It received a warm critical reception, including from Allmusic.
Gus Goad appeared on Never Mind the Buzzcocks in 2006 in the Identity Parade.
They have their first live show in seven years at The Water Rats in London on 26 March 2013, organised by GM Records Presents.