Junoon (Urdu/Punjabi: جنون, literal English translation: "obsession/passion") is a sufi rock band from Lahore, Punjab, Pakistan, formed in 1990. The band is directed by founder, lead guitarist and songwriter, Salman Ahmad, who was soon joined by keyboardist Nusrat Hussain and vocalist Ali Azmat. Junoon is Pakistan's most successful band; the Q magazine regarded them as "One of the biggest bands in the world" and The New York Times called Junoon "the U2 of Pakistan". Since their inception, the group has released a collective total of nineteen albums: seven studio albums; one soundtrack; two live albums; four video albums; and five compilations. Their music has sold over 30 million copies worldwide.