Sonny Kay is a visual artist and musician currently residing in Las Vegas, Nevada.
Kay was born in London, England on March 13, 1972 and raised in various locations including the UK, Barcelona (Spain), and Johannesburg (South Africa). His family relocated first to Los Angeles in 1979, and then to Colorado in 1987. He is the son of "Spaghetti Western" film director, Gilbert Lee Kay (aka José Briz).
In 1993, Sonny founded the cult independent record label Gold Standard Laboratories, known also as GSL, while attending the University of Colorado at Boulder. During that time he was a member of the pre-screamo band Angel Hair (Gravity Records). In 1996, Kay (and GSL) relocated to Berkeley, California. By this time, he was vocalist with the influential "proto-futuristic" punk band, The VSS. Kay founded the independent music distributor Bottlenekk Distribution in 1996, which resulted in a rapid acceleration in releases and notoriety for GSL. The label soon became synonymous with bands such as The Locust, !!!, and The Mars Volta. Kay moved to San Diego in 2001 and to Los Angeles in 2003. Between 2003 and 2006 he was vocalist for the punk band Year Future.