Three 6 Mafia now known as Da Mafia 6ix is a hip hop group originally from Memphis, Tennessee, signed to Sony Music Entertainment under the Columbia Records imprint. Formed in 1991 as Backyard Posse then later Triple 6 Mafia, by DJ Paul, Lord Infamous & Juicy J. The group later included three more members, Crunchy Black, Koopsta Knicca & Gangsta Boo (all of whom were added shortly before the release of their debut album Mystic Stylez). The group created their own label; Hypnotize Minds, where they launched the careers of many Memphis rappers, such as Frayser Boy, Project Pat (Juicy J's older brother), Lil Wyte & La Chat. Their 2005 song "It's Hard Out Here for a Pimp" from the 2005 film Hustle and Flow won Best Original Song at the 78th Academy Awards, with the group being the first hip hop artists to perform at the ceremony.