My Bloody Valentine are an alternative rock band formed in Dublin, Ireland in 1983. The band's lineup has consisted since 1987 of founding members Kevin Shields (guitar and vocals) and Colm Ó Cíosóig (drums) with singer-guitarist Bilinda Butcher and bassist Debbie Googe.
As My Bloody Valentine's music evolved, their use of distortion, pitch bending, and digital reverb resulted in a sound that came to be known as shoegazing. The group's seminal 1991 album Loveless, which took nearly two years to make and nearly bankrupted their record label Creation Records, received extensive critical acclaim and remains iconic. Following Loveless, My Bloody Valentine became inactive, with Shields rumoured to have recorded - and shelved - several albums' worth of songs. In mid-2007, Shields announced that the band had reunited and were working on new material. The band subsequently toured across Europe and the U.S. The band's third album, m b v, was released in 2013.
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