101 Strings Orchestra was a brand for a highly successful easy listening symphonic music organization, with a discography exceeding a hundred albums and a creative lifetime of roughly thirty years beginning in 1957. 101 Strings had a trademark sound, focusing on melody with a laid-back ambiance, most often featuring strings. Their LPs were individualized by the slogan "The Sound of Magnificence", a puffy cloud logo and sepia-toned photo of the orchestra. The 101 Strings orchestra included 124 string instruments (all male except for the harpist) and was conducted by Wilhelm Stephan. The orchestra's famous official photograph was taken in the Musikhalle Hamburg.