Amethyst Amelia Kelly (born 7 June 1990), better known by her stage name Iggy Azalea, is an Australian recording artist and model from Mullumbimby, New South Wales. She relocated to the United States at the age of 16, first staying in Miami, Florida, and then other parts of the South, including Houston, Texas and Atlanta, Georgia. She first gained recognition after the respective music videos for her controversial songs "Pussy" and "Two Times", went viral on YouTube. On 27 September 2011, Azalea released her first full-length project, a mixtape entitled Ignorant Art, saying she made it "with the intent to make people question and redefine old ideals". In 2012, she announced her signing to Mercury Records and the following year to Island Def Jam. Azalea went into professional modeling, when she became represented by Wilhelmina Models, in the spring of 2012; later that year she was announced the "New Face of Levi Jeans".
In 2012, Azalea became the first female and non-American rapper, to be featured on XXL magazine's annual Top 10 Freshman" cover issue. On 30 July 2012, she released Glory, her debut extended play (EP), which was executive produced by American rapper and Grand Hustle label-boss T.I.. The EP was composed of songs originally meant to appear on Azalea's long-awaited and often-delayed debut album. On 11 October 2012, she released her second mixtape TrapGold, which was produced entirely by high-profile producer Diplo, as well as 1st Down of production team FKi. The mixtape is significant for foreshadowing Azalea's new approach to music and her later work, which heavily includes electronic elements.