Kendrick Lamar Duckworth (born June 17, 1987), known simply as Kendrick Lamar, is an American hip hop recording artist from Compton, California. In 2004, Lamar signed to the Carson-based indie record label Top Dawg Entertainment and in 2012, Lamar and the label signed a joint venture deal with Aftermath and Interscope Records. Lamar is also a member of West Coast hip hop supergroup Black Hippy, alongside his label-mates and fellow California-based rappers Schoolboy Q, Jay Rock, and Ab-Soul.
Lamar first began to gain major attention in 2010, after the release of Overly Dedicated, his first retail-release. The following year he released his first independent album, titled Section.80, exclusively through iTunes. The album received critical acclaim and instantly ranked as one of the top digital hip hop releases of the year. Early in his career, before releasing his major-label debut, Lamar amassed a large internet following and had already worked with prominent artists such as Dr. Dre, Game, Drake, Young Jeezy, Talib Kweli, Busta Rhymes, E-40, Warren G and Lil Wayne, among others.