Chilled by Nature Biography (Wikipedia)
Pete Lawrence is a conceptualist, recording artist, DJ, event organiser, music programmer writer and broadcaster based in the UK.
Lawrence created the concept for The Big Chill in February 1994, originally as a new type of Sunday multimedia club. With his partner at the time, Katrina Larkin, he put together an event at which people were able to network and enjoy an experimental, audio-visual environment, as part of a multi-faceted eight-hour event. It was the first London club to have its own website and to offer free internet access and was initially noted for its ambient and downtempo soundtrack, contributing to the development of the chill out’ boom at the turn of the Millennium.
This “festival in a club” concept adapted relatively easily to an outdoors setting and in 1995 Pete Lawrence and Katrina Larkin staged the first Big Chill Festival, reaching a capacity of 35,000 by 2007 as one of the top UK festivals. He was also instrumental in taking The Big Chill concept to several locations worldwide in collaboration with The British Council.