Rebecca Wilcox's identity is up for grabs. She discovers that a shadowy group of marketing men and women have been relentlessly tracking and profiling her, then buying and selling her personal information. But Becca is determined to turn the tables on this multi-billion pound industry and sets to use their shoddy tactics against them.

When she sees the perils of her details slipping into the wrong hands, she hatches a daring scheme to protect us all, a plan that goes all the way to the top level of government.