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Rebecca Wilcox's identity is up for grabs. She discovers that a shadowy group of marketing men and women have been relentlessly tracking and profiling her, then buying and selling her personal information. But Becca is determined to turn the tables on this multi-billion pound industry and sets to use their shoddy tactics against them.
When she sees the perils of her details slipping into the wrong hands, she hatches a daring scheme to protect us all, a plan that goes all the way to the top level of government.
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Comments
Max Maccormac,
Cardiff
2008-09-16
Many thanks to Becca and crew for this prog. It allowed me to close a few doors in the faces of these devious buggers who spend thier working lives poking thier unwanted noses into my affairs.
Eric,
Doncaster
2008-09-16
'You are the 1,000,000 visitor, and have won a car'
Marcus,
Peterborough
2008-09-12
TV adverts with stupid voiceovers are like well annoying... ITS SO OBVIOUS!!!
Anon
2008-09-12
Popups!!! I don't normally mind banners, as long as they're out of the way...
Sarah,
Manchester
2008-09-12
Ads that misuse scientific terms, or use pseudo-scientific words and phrases to present their products.
Having studied biology and chemistry for two years at A-level and going on to study medicine, I am stunned by the number of adverts I read which I genuinely am unable to believe.
Anon
2008-09-12
Fantastic! More people need to scream about this from the roof tops.
Max,
London
2008-09-02
Any on web pages. Also too many ads in our streets - are they not a form of pollution?
Michelle,
Birmingham
2008-08-15
Two really, both on my computer - do i want to see my credit report? No! Get lost! And mobile phone companies bombarding me with a free phone so that I go on their website and even if i dont take out a contract they then bombard me with more emails!!
Our intentions are good and we're always keen to help - whether it's solving the housing crisis or saving celebrities from the perils of fame...
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You could end all this by changing the law to say that we the people own our personal information (it's our property) that means they will need my personal permission to pass it on, and when I do allow it I should get royalties..