First collaboration for BBC.com’s inspirational Science and Technology site – BBC Future and world-renowned thought leader TED
We're thrilled by this collaboration, which will share quotable moments from the TED stage with the BBC’s global audience."June Cohen, Executive Producer, TED
Click to tweet: .@BBC_Future @tedtalks announce month long collaboration on BBC.com & kick off w 5 inspirational TED Talks http://bbc.in/LBV0aX
BBC Future and TED today announced the start of an exciting month long editorial collaboration which will see BBC Future feature wondrous quotes from TED speakers as a gateway to experience a specially selected mix of classic TED Talks and hidden gems.
The team behind the recently launched BBC.com Future section explored TED’s extensive archive to curate 25 mind-expanding quotes that complement the core themes of the site – Science, Technology, Environment and Health. Each TED Quote is presented with the full length TED Talk, spreading ideas from some of the world’s leading experts in science and technology. Topics covered include topics such as: Brian Cox - Why We Need The Explorers - Anthony Atala: Printing a human kidney and Kevin Slavin – How Algorithms Shape Our World.
The TED Talks will be housed in a specially designed column on BBC Future and presented alongside the quote. Audiences will also be able to share the videos along with the eye catching headlines with friends via Facebook and Twitter. The first five sessions will be launched today with a further five Talks being published on a weekly basis throughout June. To take a look at the TED Talks column please click here: http://www.bbc.com/future/columns/ted-quotes.
Jonathan Fildes, Editor, BBC Future said "When we launched BBC Future it was with a desire to offer users depth, insight, analysis and entertainment on universal themes. TED’s values mirror ours and we feel in joining forces we can offer audiences a unique and compelling proposition that reinforces BBC Future’s mission to be the leading place to explore the ideas and innovations that shape our lives and the world around us. “We’re really looking forward to working with the team at TED”.
“At TED, we’ve long admired the excellence of BBC’s journalism and the intelligence behind all of its online initiatives," said June Cohen, Executive Producer, TED. "We're thrilled by this collaboration, which will share quotable moments from the TED stage with the BBC’s global audience."
Through this programme with BBC Future, TED is for the first time packaging and presenting its recently launched TED Quotes initiative with a global media partner. The purpose of TED Quotes (www.ted.com/quotes) is to provide audiences with a powerful new hook and gateway through which to experience a TED Talk.
BBC Future launched in March of this year and attracted an impressive 1.4 million unique users and 3.8 million page views within its first month, surpassing all expectations. The initial findings also revealed that articles on Science & Environment and Technology were the most popular with Science & Environment dominating both the top five and top ten most read articles. Overseas visitors have also been encouraged to add their voice to the conversations via bespoke BBC Future Facebook http://www.facebook.com/BBCFuture and Twitter https://twitter.com/bbc_future pages, both of which are also proving to be popular drivers to the site accounting for 5% of traffic to date. These platforms will also be integral in sharing the TED videos earmarked for BBC Future.
For more information on BBC Future please contact:
Across EMEA and Asia-Pacific
Cassandra Power, Digital Communications Manager, BBC Worldwide
T: +44 (0)20 843 31525 I M: +44 (0)7739 300280
Rob Wilson, Digital Publicity Manager, BBC Worldwide
T: +12123391746 x77746
For more information on TED, please contact:
Erin Allweiss (title)
Tl: 917.512.2118 I M: 202.446.8265
NOTES TO EDITORS
About BBC Future:
BBC Future is the latest addition to BBC.com and has been created as part of the BBC’s commercial website for audiences out the UK. It is part of the sites ongoing strategy to offer a more relevant and personal experience for international users and follows the 2010 launch of a bespoke Travel section. The site comprises 12 columns as well as a host of specially commissioned features from leading writers in science and, video content from Click, BBC World News’s guide to the latest gadgets and goings on from the world of technology, 60 second audio bites and beautifully created Infographics.
BBC.com was launched in November 2007 offering users outside of the UK an international version of the BBC’s online site, supported by advertising. It is currently attracting around 58 million* unique users per month generating revenues to reinvest in BBC content and services.* Source: Omniture April-September 2011 monthly average. This is 17% up YoY, with page views up 33%.
BBC.com is an English language site.
TED is a non-profit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago. TED has grown into a global platform for identifying and spreading those world-changing ideas. The annual TED coinference and TEDGlobal Conferences invite the world’s leading thinkers and doers to speak for up to 18 minutes. Their talks are then made available, free, at TED.com and through TED distribution partners. Follow TED n Twitter or on Facebook.
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