CBeebies Live! Makes its Inaugural Asian Stop in Singapore
CBeebies Live! will mark its first appearance in Asia with a two-week long music-themed extravaganza in Singapore – with the CBeebies characters, Zingzillas and Teletubbies performing at family-friendly mall, Plaza Singapura.
The show, which starts on 29th November, will be free for all visitors to the mall, with performances every day bar Tuesday.
“Presenting CBeebies Live! in Singapore is part of our continuing efforts to bring the channel to life,” said Mark Whitehead, SVP & GM South East Asia and Channels Lead, BBC Worldwide, Asia. “Learning through play is a major pillar of CBeebies and CBeebies Live! allows us to extend the brand beyond the television screen. We are extremely proud to work with our valued partners, MEI and Plaza Singapura, to present this show format, and are confident that the show, like the programmes on the channel, will spark imaginative play and social interaction.”
“We are very happy to once again be working with BBC Worldwide,” said Melissa Ang, General Manager of Plaza Singapura and The Atrium@Orchard. “Last year we worked with BBC Worldwide to present the Mister Maker Make it Live Show. The show was extremely successful with more than 3500 preschoolers and their carers attending the performances over a weekend. We are confident that CBeebies Live! at Plaza Singapura will be as or more enthusiastically received and will get the young and young at heart dancing and singing on the ‘dance floor’.”
“We have worked with BBC Worldwide and the CBeebies brand through events such as the Charlie and Lola live show, and we are pleased to be part of CBeebies Live! inaugural show in Asia. At MEI, we pride ourselves in producing quality shows and we have always been able to do so with CBeebies,” Ryan Mortimer, Dream Shaper (Executive Producer), MEI.
CBeebies Live! You’re A Star This Christmas will be at Plaza Singapura from 29th November to 15th December, with two shows per day on weekdays (there will be no shows on Tuesdays) and three shows per day on weekends. The event will be free to the public and includes a “Meet and Greet” session which the public will need to win passes for.
Director, Communications BBC Worldwide Asia
Tel: (65) 684952992
About BBC Worldwide Ltd
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC.
For more information on BBC Worldwide, visit http://www.bbcworldwide.com/
About Plaza Singapura
Plaza Singapura (狮城68), also known as PS, is one of the largest malls along the main Orchard Road shopping belt. The nine-storey mall offers a mix of contemporary fashion, dining, entertainment and lifestyle needs under one roof. Plaza Singapura is owned by CapitaMall Trust and managed by CapitaMalls Asia.
Directly connected to the Dhoby Ghaut MRT interchange station, the largest MRT interchange and only station with three lines, Plaza Singapura has a new wing integrated with The Atrium@Orchard’s retail podium. The enlarged Plaza Singapura offers an unrivalled shopping experience with some 320 stores and a 170-metre frontage along Orchard Road.
For more information on Plaza Singapura, visit www.plazasingapura.com.sg/
About Millennium Entertainment International
Established in 1992 in Singapore, Millennium Entertainment International (“MEI”) has grown to become one of the leading producers of character based live shows in the Asia Pacific, Middle East and Europe regions. Over the last 22 years, MEI has entertained hundreds of thousands of people annually with its world-class, colourful and innovative productions.
MEI continues to expand often pioneering new markets, 2012 saw MEI perform the first fully imported character show across three cities in Saudi Arabia.
For more information on MEI, visit http://www.mei-worldwide.com/
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