Rob Lowe joins BBC Worldwide’s Consumer Products division as Marketing Director where he will be responsible for leading the drive to focus on customers and developing the commercial potential of key Consumer Products brands and talent including, Doctor Who, Top Gear and Deadly 60.
In his new role, Rob will lead marketing plans across all areas of the Consumer Products business, which includes TV video and BBC licensed products. His remit will also extend across music, BBC Shop and co-ordinating marketing activity with BBC Worldwide’s book publishing partners.
Rob joins from Nintendo where he was Head of Console Marketing. During his tenure at the company he launched Nintendo Wii, Nintendo DS and re-launched Mario to the UK market.
Fiona Eastwood, Product Development Director, Consumer Products, BBC Worldwide said: “I am delighted that Rob will be joining us as Marketing Director. He brings to the role excellent experience in brand management and new title launches, fantastic creativity and bags of drive and enthusiasm - I very much look forward to working with him and I am sure he will be great asset to BBC Worldwide.”
Rob Lowe added: “This is an amazing opportunity and a great time to be joining BBC Worldwide Consumer Products. I am really looking forward to working on some incredible brands, and hope that I will able to use my previous experience of launching successful entertainment products to help continue driving BBC Worldwide's performance in the UK."
Rob will report to Fiona Eastwood, Product Development Director, Consumer Products. He joins Consumer Products, BBC Worldwide in early June 2012.
For more information, please contact:
Emma Fox at emma.fox@bbc.co.u @bbc.com or on 0207 6123136/07973 577781
Notes to Editors
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures and Magazines, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
