BBC Worldwide Channels appoints Marketing Manager for CEE

Kasia has a proven track record in producing successful consumer campaigns that really engage with local audiencesIan McDonough SVP and General Manager EMEA, BBC Worldwide Channels
Date: 25.08.2011     Last updated: 19.03.2014 at 09.31
Category: BBC Worldwide
BBC Worldwide has appointed Kasia Kurasz as Marketing Manager for the BBC thematic channel portfolio across Central and Eastern Europe.

Reporting into Mette Haack, Marketing Director for BBC Worldwide Channels EMEA, Kasia is based in London and will work closely with the BBC Worldwide channels office in Warsaw.

Kasia will play a key role in driving ratings for the BBC thematic channels through targeted consumer campaigns and will be responsible for developing marketing strategies to build brand awareness for the channel portfolio across the CEE region. She will also work closely with advertising sales and the distribution team to support new business opportunities.

Kasia began her career in advertising sales at Public Television in Warsaw before moving to London to join Sky Media where she ran campaigns and airtime bookings for clients such as Coca Cola and Microsoft.

Prior to joining BBC Worldwide, Kasia was Marketing Manager at Disney XD for the CEE and emerging markets. Among her achievements are managing the channel and website rebrand of Jetix to Disney XD, and a number of successful consumer initiatives such as the Zeke and Luther Town Tour and the Phineas and Ferb summer events in Poland.

Ian McDonough SVP and General Manager EMEA, BBC Worldwide Channels said, "I am delighted to have Kasia join the team. Kasia has a proven track record in producing successful consumer campaigns that really engage with local audiences. Her expertise will be invaluable to us as we look to build our awareness and drive audiences to the BBC channel portfolio across the CEE region."

Commenting on her new role, Kasia Kuraz added, "I'm thrilled to be a part of the BBC Worldwide team. It feels like a very exciting time to join the company. The BBC has fantastic reputation and offers a genuinely distinct content from the other players in the broadcasting space. I look forward to supporting and building on what is already a very impressive portfolio of channels."

Louise Loffel