BBC Worldwide Productions India presents the first Indian edition of the BBC makeover series – WHAT NOT TO WEAR - on India’s lifestyle channel, TLC.
Drawing on the talent of actor Soha Ali Khan and acclaimed stylist Aki Narula, WHAT NOT TO WEAR-INDIA inspires style-challenged participants to trade in the drab for fab. The 13-part series will air every night at 10 pm starting September 3rd on TLC.
Myleeta Aga, General Manager and Creative Head, BBC Worldwide Productions India, said “We are delighted to bring one of BBC Worldwide’s most unique formats to the Indian market. WHAT NOT TO WEAR is a long running success in the US where they are on their 10th series and has been produced locally in Russia, Brazil and Australia amongst others. We expect this format to be highly entertaining for Indian audiences and add a whole new dimension to lifestyle programming in the country. In TLC we have found the perfect channel partner to launch India’s first edition of WHAT NOT TO WEAR.”
WHAT NOT TO WEAR is a fashion makeover show focusing on women and bringing back the importance of design, style and colors in their lives. Each week, one person – secretly nominated by their partner, friends or colleagues – experiences the trauma and joy of learning what not to wear in a process that includes secret filming, an examination of their current wardrobe, and a frank discussion of their natural assets. Every episode charts the emotional and psychological journeys of a woman to style enlightenment, increased self-confidence and a greater sense of self-worth.
BBC Worldwide has also licensed WHAT NOT TO WEAR
to the USA (TLC), South Africa (SABC2), Russia (CTC), Brazil (SBT), Italy
(Discovery Realtime), Norway (SBS) and Australia (Channel Seven).
Notes to the editor:
About BBC Worldwide Ltd.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
BBC Worldwide Content & Production
BBC Worldwide provides investment and expertise to the UK creative industries on behalf of BBC Worldwide in return for rights. It works to maximise the commercial potential of both the BBC’s in-house productions and independently produced shows. The business also develops its own formats, and oversees a global network of production bases and talent brand management. In 2011/12, Content & Production generated headline profit of £10.5 million on headline sales of £135.5 million.
BBC Worldwide Productions India
BBC Worldwide Productions India in Mumbai is part of BBC Worldwide’s international production network that includes other wholly owned bases in Paris and Los Angeles and partners in Toronto and Cologne.
For further information, please contact:
Mr. Dennis Taraporewala
Director, Criesse Communications
Ms Nikita Hirawat
PR Associate, Criesse Communications
Mobile: +91 9820637826, 9969209453.