BBC Worldwide appoints Amanda Hill as Chief Brands Officer

I'm absolutely thrilled to be taking up the role of Chief Brands Officer. The BBC is one of the greatest broadcasters and the most trusted brands in the world and I feel passionately about the role it plays internationally and here in the UK. With the rise of truly global digital channels now is an incredible time to bring the BBC to the world and the world to the BBC.” Paul Dempsey, Interim CEO BBC Worldwide said: “I’m delighted to announce Amanda’s appointment as Chief Brands Officer for BBC Worldwide. She has an outstanding record in growing brands such as Walking with Dinosaurs and BBC Earth, and I have no doubt that she is the right person to build and develop our core brands around the world. She will take up the post early in the new year and will play a key role in bringing us closer to our global audiences as we drive forward our restructuring plans.”Amanda Hill, Chief Brands Officer, BBC Worldwide
Date: 27.12.2012     Last updated: 18.03.2014 at 18.01
Category: BBC Worldwide
BBC Worldwide today announced that Amanda Hill has been appointed Chief Brands Officer

BBC Worldwide today announced that Amanda Hill has been appointed Chief Brands Officer.

This new position has been created as part of BBC Worldwide’s restructure from divisional to geographic lines of management and will play a key role in building and developing BBC Worldwide’s global brands, such as Top Gear, BBC Earth and Doctor Who.

Amanda will join the senior executive team and be responsible for developing an overall strategy for BBC Worldwide’s global brands across all businesses and formats. This will include developing, segmenting and managing the current brand portfolio of 14 BBC Global brands - including Dancing with the Stars, Top Gear, Doctor Who, BBC Knowledge, CBeebies and Global iPlayer – while also developing and building new BBC Brands to protect and develop future brand revenue growth.

Amanda is currently Managing Director BBC Earth, which she has established as global, consumer-facing natural history brand with a dedicated YouTube channel, a commercial productions unit and a production slate that includes two BBC Earth films currently in-production - Walking with Dinosaurs 3D and Enchanted Kingdom 3D – for which she is also Executive Producer.

Amanda Hill said: “I'm absolutely thrilled to be taking up the role of Chief Brands Officer. The BBC is one of the greatest broadcasters and the most trusted brands in the world and I passionately about the role it plays internationally and here in the UK. With the rise of truly global digital channels now is an incredible time to bring the BBC to the world and the world to the BBC.”

Paul Dempsey, Interim CEO BBC Worldwide said: “I’m delighted to announce Amanda’s appointment as Chief Brands Officer for BBC Worldwide. She has an outstanding record in growing brands such as Walking with Dinosaurs and BBC Earth, and I have no doubt that she is the right person to build and develop our core brands around the world. She will take up the post early in the new year and will play a key role in bringing us closer to our global audiences as we drive forward our restructuring plans.”

Amanda has worked at BBC Worldwide for ten years, joining as Head of Factual and Lifestye in June 2002, before becoming Head of Content Direction. In 2007, she was Associate Producer of the Earth movie and has worked on the BBC Earth brand since its launch in 2009.

Previously, Amanda was Project Director of Brand Strategy at consultancy Added Value, and Senior Brand Manager at L’Oreal. She started her career at L’Oreal as a graduate trainee.

For further information, please contact:  

Jamie Austin  (jamie.austin@bbc.com / 020 8433 3995) or Kath Grimes (kath.grimes@bbc.com / 020 8433 2506)

Notes to Editors

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2011/12, BBC Worldwide generated profits of £155 million on sales of £1085 million and returned £216m to the BBC.