BBC Worldwide TV show fans are given the chance to have their emotions facially coded to determine their favourite programmes in a brand new study

With today’s media noisier than ever, we’re here to innovate, bring emotions to life and reshape broadcast media through our findings.Matthew Celuszak, CEO, CrowdEmotion
Date: 16.06.2014     Last updated: 16.06.2014 at 14.35
Category: BBC Worldwide
• BBC Worldwide’s Insights team partner with CrowdEmotion, one of six digital media start-ups participating in the BBC Worldwide Labs programme 2014
• CrowdEmotion also win ‘The Innovators’ Innovator Award’ at TIF-IN China

Click to tweet:  .@BBCWpress TV fans given chance to have their emotions facially coded to determine fav shows @CrowdEmotion @BBCWLabs

The BBC Worldwide Labs programme 2014 has helped one of its six digital media start-ups secure a business partnership with the company’s Insights Team.  CrowdEmotion who use facial coding web cams to capture emotions are working with BBC Worldwide’s audience research team to reveal how viewers react and behave towards BBC TV shows, including Sherlock and Top Gear.

David Boyle EVP, BBC Worldwide Insight said:  “This is the first study of its kind for BBC Worldwide to measure people’s emotional responses to programmes using a technology-led, neuroscience approach.  CrowdEmotion’s ability to capture, record and quantify our audience’s emotional attachment and engagement to our TV shows, places BBC Worldwide at the forefront of global audience research and ultimately determines what our fans love to watch”.

CrowdEmotion built facial coding software using 20 years of neuroscience research, which records individuals’ facial expressions using a webcam in a three step process involving expressions, emotions and actions.  The pilot study with BBC Worldwide has started with 200 participants in the UK, measuring their happiness, surprise, anger, fear, disgust and sadness.  A second wave will take place in Russia and Australia, followed by a third in six other international markets.  Further monthly global research studies are also in the pipeline.

In a busy period for the entrepreneurs, CrowdEmotion are also celebrating wining first prize ‘The Innovators’ Innovator Award’ at the Technology Innovators Forum (TIF-IN) hosted in China last month.  The digital start-up were given special recognition beating competition from 70 participants in front of a high profile audience including TIF-IN Chair Lord Marland, UK Business Secretary Vince Cable MP, the CEO of Universal Music Group International and BBC Worldwide’s Chief Executive Tim Davie.

Matthew Celuszak, CrowdEmotion CEO commented:  “Our year to date has been astounding, with continuous support from BBC Worldwide Labs and the innovative foresight found at BBC Worldwide.  Our partnership means we can push boundaries in TV audience research, help quality content cut through the clutter and humanise a brand.  With today’s media noisier than ever, we’re here to innovate, bring emotions to life and reshape broadcast media through our findings.”

Alongside CrowdEmotion, five other start-ups are participating in this year’s BBC Worldwide Labs programme, now in its third year.  They are:  Seenit - an app that allows brands to launch video-filming campaigns and mobilise smart phone users to co-create contents; Rezonence – whose advertising format allows publishers to monetise their digital content by asking consumers to “pay” with engagement; OP3NVoice – who make video and audio search easy allowing users to search for the contents of video and audio in the same way a text would be searched for; Verticly- an e-commerce system that allows brands to serve adverts in real time that are relevant to users and increase conversion based on user engagement and Buddy Bounce – a platform that helps celebrities and brands connect better with their fans by sharing pictures, texts, videos and other content on BuddyBounce to earn credits.

Notes to editors

For more information on BBC Worldwide Labs including CrowdEmotion, visit

See more of CrowdEmotion via YouTube:

And more about TIFIN China here:


For more information please contact:

Charlotte Scarborough, Brands, Content and Digital Comms, BBC Worldwide.  Tel: +44 (0) 02 8433 2009 Email:

About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.  In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: