BBC Worldwide expands its Advertising sales team in Asia

Date: 02.09.2014     Last updated: 02.09.2014 at 09.51
Category: BBC Worldwide
BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region.

In response to a strong growth forecast in advertising revenue in  Asia-Pacific  and combined with a global ad sales strategy to get closer to customers and identify new cross-platform opportunities, two new roles have been created within the Asia leadership team. The decision reflects the desire to build on existing success of BBC Advertising in Asia and a commitment to investment in this growth region, with a focus on key priority markets of China, Korea, Japan, India and fast-track SE Asia.

John Williams has been appointed Vice President, ASEAN* & India, and will be based in Singapore. Katy Xu will take on the role of Vice President, Greater China & North Asia, located in Hong Kong. Both will start their new roles on 1September 2014 and will report directly into Sunita Rajan, EVP Advertising Sales, Asia, BBC Worldwide.

John has relocated to Asia from New York, where he was previously VP, International Advertising for BBC Worldwide North America.  Katy, currently Regional Director, Hong Kong & Greater China, takes on an expanded role with responsibility for more markets.

Sunita Rajan said: “With their knowledge and valuable experience in operating across both mature and emerging markets, John and Katy will lead our region to further growth. I am looking forward  to working with them to drive the strategic direction and new business across Asia-Pacific.”

John Williams said: “I am excited about this opportunity to work in one of the most exciting regions in the world with a new team eager for continued success, representing a suite of BBC products that are both in demand by audiences and advertisers alike.”

Katy Xu said: “BBC is already a successful brand in countries across Asia and I am looking forward to building partnerships in new and existing markets to take our ad sales business to the next level.”


Notes to Editors


*Association of Southeast Asian Nations (ASEAN)

For more information, please contact: Lucy Philippson on +44 (0)208 433 2687,

About BBC Advertising

BBC Advertising sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.

About BBC Worldwide

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).  Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world.  This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values.  The business also champions British creativity globally.

In 2013/14, BBC Worldwide generated headline profits of £157.4m and headline sales of £1,042.3m and returned £173.8m to the BBC. For more detailed performance information please see our Annual Review website: