The UK’s favourite recipe site BBCGoodFood.com puts responsive design at the heart of new site offering users a seamless experience across multiple devices
We’re proud to include more high quality video content and of course, our show-stopping recipes remain at the heart of everything we do. With a lively and loyal social media community, it’s hoped the site’s re-launch will also encourage greater social engagement, with more options than ever before to recommend, review and share our triple tested recipes”.Alex White, Head of Digital Publishing, UK at BBC Worldwide
• The new look site now includes responsive design technology, automatically adapting to users’ needs, shrinking or expanding to adjust to desktop, mobile or tablet devices
• Offering more than 7,000 triple tested recipes with 70 - 100 new additions every month, BBCGoodFood.com announces UK users’ top 10
The UK’s leading food website BBCGoodFood.com re-launched today offering fans more practical ‘how to’ video content, more powerful search and easier navigation options and a seamless experience across multiple devices. The country’s number one, one-stop-shop for tried and triple tested recipes, cookery skills, expert nutritional and dietary advice and ‘how to’ sections including ‘occasions and events’ and ‘family and kids’ - now features responsive design technology. This technological innovation ensures that users experience a seamless viewing experience across all devices from desktop, mobile or tablet.
The new look site which has been designed with a global audience in mind, underpins BBC Worldwide’s commitment to deliver one unified experience for its international fan base. The new platform was built using Drupal, a flexible, open source content management platform with a large developer following. BBCGoodFood.com joins The Economist as one of the largest publishing sites powered by the technology.
Alex White, Head of Digital Publishing, UK at BBC Worldwide commented: “As an innovator within the digital food industry – it’s hugely exciting to unveil the fresh-faced BBCGoodFood.com website. We’re proud to include more high quality video content and of course, our show-stopping recipes remain at the heart of everything we do. With a lively and loyal social media community, it’s hoped the site’s re-launch will also encourage greater social engagement, with more options than ever before to recommend, review and share our triple tested recipes”.
BBCGoodFood.com launched back in 2006 and now attracts up to 40.9 million page views per month, with Sunday’s proving the most popular day of the week for recipe browsing. The UK’s top 10 most voted for recipes, according to site’s UK users are:
Number 1: Lemon Drizzle Cake
Number 2: Ultimate Chocolate Cake
Number 3: Chill-Con-Carne
Number 4: Yummy Scrummy Carrot Cake
Number 5: Best Ever Brownies
Number 6: Carrot and Lentil Soup
Number 7 Chicken and Chorizo Jambalaya
Number 8: Spicy Root and Lentil Casserole
Number 9: Mustard Stuffed Chicken
Number 10: Classic Scones with Jam and Clotted Cream
A range of BBC Good Food Apps have been launched over the past two years to complement the website, including Healthy, One-pot and Cake. To date BBC Good Food apps have been downloaded 2 million times. A free-to-download master app also launched in October 2012, which acts as a virtual bookshelf for fans to keep all their BBC Good Food cookbooks together, as well as offering handy tips and virtual cooking tools.
For more information, please contact:
Digital Communications Manager, BBC Worldwide
Tel: +44 (0)208 433 1525
Communications, BBC Worldwide Brands, Content & Digital
Tel: +44 (0)208 433 2009
NOTES TO EDITORS
About BBC Worldwide - BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About BBC Good Food - Already has mass awareness across the UK with over 3 million viewers on the channel, more subscribers to the magazine (150k) than the rest of the food market together and 3.7 million website users. The BBC Good Food Show Summer 2013 welcomed over 100,000 people to NEC Birmingham in June 2013, with three further shows later in the year.
BBC Worldwide’s licensing team have been developing the style guide and a phasing plan for Good Food with ambitions to launch the first range of cookware in early 2014. The team have their sights on signing up new partners on a range of product which would include cookware, bakeware, ceramic oven tableware and textiles including aprons, tea towels and oven gloves.
About Immediate Media Advertising - Advertising opportunities on BBCGoodFood.com are available through http://www.immediate.co.uk/advertising/ including mobile formats for the first time with the launch of the new, responsive design, as well as a new suite of high impact formats, complementing the existing app and desktop opportunities.
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