BBC Worldwide and CCTV9 cement ties with MOU

Like the BBC, we are committed to bringing high quality programmes to our viewers. We are excited that with this MOU, we will be able to extend our partnership to reach new audiences.”Mr. Liu Wen, Managing Director of CCTV9
Date: 18.11.2013     Last updated: 18.03.2014 at 17.58
Category: BBC Worldwide
Major collaborations planned around world-leading natural history content

Click to tweet: BBC Worldwide and CCTV9 cement ties with MOU via @BBCWpress

BBC Worldwide today signed a Memorandum of Understanding with China’s state broadcaster, CCTV Documentary Channel (CCTV9). The agreement, which is anticipated to see at least two major projects launch over the next six months, is centred around BBC Worldwide's premium factual content brand, BBC Earth.

The MOU was signed at the Sichuan TV Festival in Chengdu today, with Mr. Liu Wen, Managing Director  representing CCTV9 and Pierre Cheung, VP and GM of BBC Worldwide, Greater China representing BBC Worldwide.

The agreement will provide opportunities and platforms for partnerships between the two businesses, which have worked together on numerous successful projects over the last three years.

The MOU includes two key areas of collaboration:

  • Establishing a centre for story development  – developing documentaries for television audiences which focus on the Chinese and Asian market but target a global audience
  • Developing TV and live event co-productions and expanding our distribution relationship -  building on existing  television co-production success to include more TV landmarks, exploring live event projects, and looking to expand our distribution relationship beyond TV

“We have been collaborating with BBC Worldwide on TV programmes for many years now,” said Mr. Liu Wen, Managing Director of CCTV9.  “Like the BBC, we are committed to bringing high quality programmes to our viewers.  We are excited that with this MOU, we will be able to extend our partnership to reach new audiences.”

Paul Dempsey, BBC Worldwide President Global Markets said: “This MOU is a significant milestone in the history of BBC Worldwide's business in China and in our relationship with CCTV. The projects we will be working on will enable us to bring our flagship BBC Earth content to audiences across China and help bring together UK and Chinese creative talent."

BBC Worldwide and CCTV9 previously announced co-production deals for science series Generation Earth, Wonders of Life and Africa. In April this year the BBC's commercial arm confirmed a co-production agreement with CCTV9 on Hidden Kingdoms.

For more information, please contact:



Jeanne Leong - Director, Communications BBC Worldwide Asia

Tel: +65 68495292




Anna Hollaway - Head of Communications, Global Markets

Tel: +447799670255




About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.


In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website:


BBC Earth

BBC Earth is the leading factual brand for BBC Worldwide, the commercial arm of the BBC. The brand exists to inspire audiences globally with new insights, amazing stories and incredible facts that will spark a journey of discovery. BBC Earth works with the world’s best filmmakers, creators and innovators to develop new and unforgettable experiences to reach our broad base of fans. We use cutting edge technology to create exciting live events and theatric releases, creating top quality products and taking our content to new digital platforms to connect with audiences around the globe.