BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has today announced the appointment of Katy Xu as Regional Director for Hong Kong & Greater China.
Katy will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Phillipines and China, and starts with immediate effect. She be based in Hong Kong and will report to Sunita Rajan, SVP Sales Asia.
Katy joins BBC Advertising from Eurosport Asia Pacific Co. Ltd, where she was Regional Account Director (Greater China, Thailand and Singapore) for two years. Previous to that, she was Regional Sales Manager for both Greater China and South East Asia at Microsoft Advertising, and Regional Account Director (Asia Pacific) for MTV Asia LDC. She has also held sales roles at Lycos Asia Pte Ltd and ChinaQuest Software Ltd. Co.
Key achievements over her past 12 years of international media background have included helping major Chinese brands such as Haier and Huawei launch their first ever international advertising campaigns - Haier sponsoring MTV Asia Awards in 2006, and Huawei (device) sponsoring the broadcast of London 2012 on Eurosport.
Sunita Rajan said: “With vast experience in both pan regional TV and digital, having worked with global media companies such as Viacom, Microsoft Advertising Solutions and most recently Eurosport, Katy is well poised to drive growth for our business from these markets with her expertise in multi-screen and content solutions Ad Sales and her added knowledge and fluency in Mandarin.”
Katy Xu said: “I am delighted to have joined the BBC Advertising team, and am looking forward to working with businesses in Hong Kong and Greater China to promote their goods and services alongside some of the world’s best, most watched and most trusted content.”
Katy moves into the role vacated by Michael Rees, who has relocated to Singapore as BBC Advertising’s Regional Director for Singapore & Korea.
Notes to Editors
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About BBC Advertising
BBC Advertising sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview