BBC Worldwide appoints VP, South Asia for BBC Advertising
Based in Mumbai, Rohit is responsible for generating local and International sales revenues for BBC’s TV and online products including BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands. While primarily responsible for India, his geographic responsibility also includes Nepal, Sri Lanka and Pakistan.
As the business head for all Advertising revenue in South Asia, Rohit leads a team of 25 News & Entertainment sales staff in three offices across India, and manages the existing portfolio of products as well as advices on strategic new business opportunities in the News & Entertainment category in the region. Additionally, he will develop strategic alliances with clients, agencies and partners to grow revenues and establish BBC World News and BBC.com as a preferred media partner for Indian corporations and government agencies targeting global audiences in key International markets.
Commenting on Rohit’s new role, Sunita Rajan, Senior Vice President, BBC Advertising, Asia said: “We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide’s businesses in South Asia.”
Rohit has over 17 years in the media industry including at Times of India, Star TV, NDTV Media and most recently Aidem Ventures, an independent Media Sales aggregation company.
For more information, please contact:
Senior Manager, Communications
Tel: +65 6849 5292
Fax: +65 6225 2060
Note to Editors:
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
About BBC Advertising
BBC Advertising sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.
Search the site
Can't find what you need? Search here