BBC Knowledge ‘checks-in’ with GetGlue for an Australian/New Zealand first

Top Gear is a huge international brand with a very loyal following so GetGlue was an innovative way for us to reward fans for their loyalty, drive viewers to programs throughout the day and have a bit of festive fun.” Richard Hill
Date: 14.12.2011     Last updated: 18.03.2014 at 17.55
Category: BBC Worldwide
BBC Knowledge, a wholly owned BBC Worldwide channel, and GetGlue, a social network for entertainment, have partnered together to enable Australian and Kiwi fans to earn an exclusive sticker for watching their favourite Top Gear programs on Boxing Day.

To celebrate BBC Knowledge’s Top Gear Day on 26 December, for the first time GetGlue will be offering stickers and rewards in the Australian and New Zealand territories for fans who ‘check-in’ to any Top Gear program throughout the day at http://getglue.com/tv_shows/top_gear.

BBC Knowledge in Australia and BBC Knowledge in New Zealand will show different schedules as part of this promotion.

In Australia, Top Gear Day kicks off at 5:30am on Boxing Day and features back to back episodes from series 15 & 16 with a special Road Trip episode voted by the audience at 12 noon.  In New Zealand, the action kicks off at 5.30am on BBC Knowledge NZ and features episodes from series 11 & 12, showing the winning Roadshow episode at 11.30am and featuring Top Gear specials from 6.30pm.

GetGlue allows fans to ‘check-in’ to say they are watching their favourite TV shows, rate them and share this with their friends across Facebook, Twitter and Tumblr.  When fans ‘check-in’ using GetGlue.com or the free GetGlue app during Top Gear Day, they will unlock an exclusive Top Gear sticker available only during the airing of the show. When they have unlocked 20 stickers from GetGlue – across a range of international entertainment services and products - GetGlue will send them a pack of exclusive stickers for free, including Top Gear.

Says Richard Hill, Digital and Communities Manager for BBC Worldwide Australia: “Top Gear is a huge international brand with a very loyal following so GetGlue was an innovative way for us to reward fans for their loyalty, drive viewers to programs throughout the day and have a bit of festive fun.” 

BBC Knowledge and BBC Knowledge NZ are two of BBC Worldwide’s six-strong portfolio of tailored channels for the Australia and New Zealand territories. They aim to take viewers on a fascinating journey of shared discovery and wonder to ignite new ideas and perspectives.

Press contact: Laura Dumbrell, Head of Communications BBC Worldwide Australia, on +61 2 9744 4502 or Claire Gendel, PR Manager for GetGlue, (310) 425-9962 claire@getglue.com

About BBC Worldwide Australia

Australia is a priority territory for BBC Worldwide, focusing on growth across all five of its core businesses.  Based in Macquarie Park, Sydney, the company’s addressable market share has trebled in three years. BBC Worldwide Australia wholly owns five channels; UKTV, BBC Knowledge and CBeebies in Australia; UKTV NZ and BBC Knowledge NZ in New Zealand; and is responsible for the sales, promotion and distribution of World News which transmits in both countries.  It distributes great British content from the BBC and other producers to all free-to-air and most subscription channels in Australia and New Zealand.  BBC Worldwide Australia is a stakeholder in Australian production company Freehand and has a joint venture company with ACP, Park Publishing, which publishes BBC-branded magazines in the territory.  It works with partners to bring BBC Worldwide DVDs, digital apps, innovative products and live events to the local market, as well as offering advertising opportunities for the BBC’s world renowned bbc.com news site and lonelyplanet.com.  BBC Worldwide Australia has recently launched the global BBC iPlayer in Australia.

About GetGlue

GetGlue is a leading social network for entertainment, with 2 million users, 300 million data points and a 130 million daily reach through Facebook & Twitter. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners. GetGlue is based in New York City and is currently working with more than 50 major entertainment companies. The company has received funding from Union Square Ventures, RRE Ventures, TimeWarner Investments and a number of prominent angel investors.  For more information visit http://getglue.com/about

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