We have removed the [ex-UK Olympics BBC app] from all app stores due some changes that were required. With the games starting in a matter of days, we are unable to make any changes to the app in this exceptionally demanding period. This has unfortunately meant that we will be unable to relaunch the it. The UK version is unaffected. International audiences who have downloaded the app will still be able to enjoy the content, and others will still benefit from the BBC’s comprehensive, rights-free coverage on the desktop and mobile internet sites.
In just over two weeks the world will welcome the start of the 2012 Olympic Games, and BBC.com has been working hard on a number of initiatives to ensure fans outside the UK, across the globe enjoy all the action. Initiatives include: the launch of a bespoke BBC Olympics app which is available to download for free from today for iOS and Android 2.2 and above. Users will be offered daily text commentaries, news updates on all the action, top stories from their national teams based on their location, key events and medal moments.
Those who choose to download the app will also have the option to read the international homepage top stories offline and share stories, videos and results with their social media communities and via email.
Fans accessing www.bbc.com/olympics via their desktop and mobile devices will also be able to enjoy more relevant Olympics news from around the world following the inclusion of Geo IP targeting. For instance fans in the US will have the latest news titled ‘Team USA Headlines’ and this functionality will be available for all countries participating in the games. This will complement all other news from the games including the latest analysis, reporting across all events, fixtures, medals table and a host of video and audio clips.
Users will also be able to tailor their experience to include five favourites be they teams, sports or athletes that they can follow online. Through simply clicking on the ‘Olympic favourite’ tab at the top of the page users can build up their five tabs and enjoy easy access to a host of updates all of which can be shared with their friends via facebook, twitter and email.
James Montgomery, Controller of Digital & Technology for BBC Global News said: “The 2012 Olympic Games will be one of the most talked about sporting events of the calendar this year and here at BBC.com we want to ensure we offer our users the most entertaining, immersive and relevant experience. We believe these latest updates to the site along with the creation of a version for mobile users and the bespoke app ensure sporting fans across the globe can enjoy the games whenever and wherever they choose.”
To complement the daily updates on the all the events there is also a host of additional Olympic programming available on BBC.com, Olympic page including: ‘World Olympic Dreams’ presented by Olympic Gold medallist, Matthew Pinsent, CBE. The 30 minute film takes Matthew on a journey across the globe searching for aspiring Olympians from Usain Bolt’s home, Trelawney, Jamaica, to Afghanistan, where he meets the water polo team struggling to find a pool to train in and Kosovo where athletes share their frustration of not being able to compete. The film is also cut down into 2 minute bite size videos.
For further information please contact:
Cassandra Power, Digital Communications Manager, BBC Worldwide
BBC.com was launched in November 2007 offering users outside of the UK an international version of the BBC’s online site, supported by advertising. It is currently attracting around 58 million* unique users per month generating revenues to reinvest in BBC content and services.* Source: Omniture April-September 2011 monthly average. This is 17% up YoY, with page views up 33%.
BBC.com is an English language site.
We believe these latest updates to the site along with the creation of a version for mobile users and the bespoke app ensure sporting fans across the globe can enjoy the games whenever and wherever they choose.”