The Queen’s Diamond Jubilee events have proven a hit for BBC Knowledge‘s audiences in Singapore.
From the start of the London Calling programming season on June 1, through the Jubilee weekend, to June 5, BBC Knowledge not only achieved the highest share of viewing across all individuals 4+ among the factual set, the channel was also the most watched pay TV channel in Singapore1. In fact, the Queen’s Jubilee Celebrations gave the channel its best performing Sunday-Tuesday performance in terms of share percentage since its launch.
The Singapore premiere airing of three part The Diamond Queen led the way on June 1, taking BBC Knowledge to the number one spot among factual pay TV channels2 for most of primetime (SIN/HK 8 – 11pm). The first and exclusive premiere of Crowning a Queen on Monday June 4 at 8pm, and Days that Shook the World – 1953 Coronation on June 5 at 8pm continued the channel’s winning streak, winning their timeslots among the factual set.
Together with the three live events, Queen’s Diamond Jubilee: Thames River Pageant on Sunday 3 June, the concert and the Services of Thanksgiving and Royal Procession on June 5, BBC Knowledge clinched the number one spot among non-kids, English language pay TV channels in Singapore.
“In 2012, BBC Worldwide embarked on a strategy to deliver global events to global television audiences. BBC Knowledge and BBC Entertainment channels in Asia and around the world aired Sport Relief, Planet Earth Live in March and May. The Queen’s Diamond Jubilee in June was special for us. We are extremely pleased with the performance of BBC Knowledge in Singapore, and are happy that our viewers in Singapore and Asia have enjoyed the Diamond Jubilee events and programmes on BBC Knowledge,” Said Mark Whitehead, SVP and GM of BBC Worldwide Channels in Asia.
The Queen’s Diamond Jubilee events, broadcast live on BBC Worldwide’s channels in all inhabitable continents are part of London Calling, a two month long programming stunt across BBC Knowledge and BBC Entertainment in Asia.
London Calling on BBC Entertainment and BBC Knowledge channels around the world also includes exclusive dramas, comedies and documentaries featuring the best of British talent. Highlights of the season include The Underground on BBC Knowledge, a documentary about the world’s oldest underground train network, and the wickedly funny Twenty Twelve on BBC Entertainment which follows the fictional Olympic Deliverance team as they prepare for the London 2012 games
In Asia, BBC Knowledge is available in Singapore, South Korea, Hong Kong, Malaysia, Indonesia, Taiwan and Thailand.
Source: Kantar media: non-kids English language channel among all Pay TV channels
Among pay TV adults 25+
For further information, please contact:
Communications, BBC Worldwide Channels
Tel: +65 6849 5292
Notes to Editors:
London Calling airs between June and August on BBC Entertainment (Africa, Poland, the Nordic Region, Asia, India, Latin America and the channel’s pan-European service3), BBC Knowledge (Africa, Poland, the Nordic Region, Italy, Asia and Australia), BBC HD (Latin America, Poland, The Nordic region and Turkey), UKTV (Australia and New Zealand) and BBC World News (global). The season will also be available to users of BBC.com and to users of the global BBC iPlayer but will vary territory by territory.
BBC Worldwide Channels is one of five core BBC Worldwide businesses. Formed in 2005, the business’ diverse portfolio of channel brands provides a global showcase for the best mix of British TV across factual, entertainment, children’s and lifestyle programming. The company is the UK’s leading international broadcaster, operating a network of localised channels that reach over 300 million homes in more than 100 countries around the world.
The Queen’s Diamond Jubilee in June was special for us. We are extremely pleased with the performance of BBC Knowledge in Singapore, and are happy that our viewers in Singapore and Asia have enjoyed the Diamond Jubilee events and programmes on BBC Knowledge,”