BBC Knowledge is Singapore’s favourite factual channel in June
BBC Knowledge was placed number one among both Adults 25+ as well as PMEBs (professionals, managers, executives, business people) , creating new records for the channel. BBC Knowledge also achieved the highest share among the factual Pay TV channel set across multiple demographics including younger viewers aged 16-24, Adults 25-39 and higher income households with a monthly income of $10,000+ in June’12*.
“We are very pleased to have taken pole position in the increasingly competitive pay TV landscape,” said Mark Whitehead, SVP and GM of BBC Worldwide Channels. “Earlier this year, BBC Worldwide embarked on a strategy to deliver global events to global television audience. So far, we have launched global viewing events like Planet Earth Live, Sport Relief, and now, London Calling, a two month programming stunt on BBC Knowledge and BBC Entertainment celebrating all things British.”
“These events enable our audiences to feel part of a truly global viewing experience - whether it be witnessing the wonder of nature as it unfolds before them or revelling in the celebrations taking place across London without leaving the comfort of their living room. June’s ratings performance attests to the success of this strategy. It also underscores our commitment to providing award-winning factual programmes, produced and presented by experts and passionate presenters that excite and entertain BBC Knowledge’s viewers.”
BBC Knowledge took off to a flying start in June with the channel soaring to the top of the factual channel charts during the Queen’s Diamond Jubilee weekend. The Diamond Queen on June 1 kicked off London Calling, and took BBC Knowledge to the number one spot among factual pay TV channels** from SIN/HK 8 – 11pm. Together with the three live events, Queen’s Diamond Jubilee: Thames River Pageant on Sunday 3 June, the concert and the Services of Thanksgiving and Royal Procession on June 5, BBC Knowledge clinched the number one spot among non-kids, English language pay TV channels in Singapore that weekend.
Momentum carried through the month with royal related programmes for Adults 25+ and PMEBs on BBC Knowledge proving to be the most popular - Days that Shook the World, Queen’s Diamond Jubilee Thames Pageant, The House of Windsor A Royal Dynasty and Queen’s Diamond Jubilee Concert rated the most watched royal-related shows on the channel.
Besides royal related programmes, the world’s most popular car show, Top Gear also proved a hit with viewers in June – with the Top Gear afternoon block as well as the back-to-back episodes on 30th June attracting the highest share of viewing for both PMEBs and Adults 25-39 among the factual Pay TV channel set. Primetime airings of James May’s Toy Stories attracted the highest share of viewing among PMEBs and Adults 25+ among the factual set during its timeslot, and was the most watched series in terms of 000s-among the factual set on Saturdays in June for higher income households with a monthly income of $10,000+. The premiere of Secret Wilderness: Japan ranked number one in its timeslot (SIN/HK 9.55 – 10.50pm) among higher income Men. Feasts on the Tuesday Lonely Planet block on Tuesdays in June also achieved the highest share of viewing among the factual set for multiple demos including younger viewers 16-24, higher income households with a monthly income of $8000+ and Women 25-54 during its timeslot (SIN/HK 8.55 – 9.55pm).
In Asia, BBC Knowledge is available in Singapore, Hong Kong, Malaysia, South Korea, Indonesia, Taiwan and Thailand.
*Source: Kantar Media/ Cable Universe/ Factual Pay TV channel set = Discovery Channel, History Channel, Nat Geo, Nat Geo Wild, Crime & Investigation, Animal Planet, Discovery Turbo, Discovery Science, truTV, The Biography Channel, Nat Geo Adventure
** Among pay TV adults 25+
For further information, please contact:
Communications, BBC Worldwide Channels
Tel: +65 6849 5292
Notes to Editors:
BBC Worldwide Channels is one of five core BBC Worldwide businesses. Formed in 2005, the business’ diverse portfolio of channel brands provides a global showcase for the best mix of British TV across factual, entertainment, children’s and lifestyle programming. The company is the UK’s leading international broadcaster, operating a network of localised channels that reach over 300 million homes in more than 100 countries around the world.
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