BBC Worldwide signs deal to launch CBeebies programming block to BesTV New Media in China
CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well. With this deal, we have upped the ante on our international preschool offering.”Zhangyue, vice president of BesTV New Media
BBC Worldwide today announced a deal with BesTV, China's largest new media company, to launch a CBeebies branded block on their multi screen platform.
The deal, announced at the opening day of the Shanghai TV Festival, is the first collaboration between a UK kids content provider and BesTV New Media.
Commencing this Summer, the deal will see over 20 million of BesTV’s new media subscribers have access to CBeebies’ award-winning and highly rated preschool programmes like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures as a VOD service. Young learners and parents will be able to enjoy CBeebies programmes via BesTV’s multi-screen service - through IPTV, Connect TV, OTT, tablets, and mobile.
This will be the first launch of CBeebies as a brand in China.
“We have a long term relationship with BesTV, who have been acquiring our BBC documentaries and drama since 2008,” said Pierre Cheung, Vice President & General Manager Greater China for BBC Worldwide. “We are extremely excited to work with them again to launch the CBeebies brand, and look forward to working with them to promote our award-winning preschool brand in China.”
“Family subscribers are our target users, and the deal with BBC Worldwide to provide CBeebies branded programmes on BesTV is important to us. It gives our viewers and subscribers opportunities where families can come together in front of the TV to spend quality time together,” said Zhangyue, vice president of BesTV New Media. “CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well. With this deal, we have upped the ante on our international preschool offering.”
For further information, please contact:
Senior Manager, Communications, BBC Worldwide Asia
Tel: +65 6849 5292
Notes to editors
About BBC Worldwide Ltd.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
From April 2013, BBC Worldwide restructured its business to be based around geographic locations, supported by key global business areas. Business activity devolved to each region include channels, TV sales, consumer products and production.
BesTV New Media (SSE: 600637), affiliated to Shanghai Media Group (SMG), is the first new media listed company in China’s A share market. Its new media business as IPTV, connect TV, OTT, mobile TV have covered more than 20 provinces and cities in China, as well as south east Asia, with its domestic IPTV subscribers surpassing 1,600,000, which tops the world.
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