BBC Worldwide signs deal to launch CBeebies programming block to BesTV New Media in China

CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well. With this deal, we have upped the ante on our international preschool offering.”Zhangyue, vice president of BesTV New Media
Date: 11.06.2013     Last updated: 18.03.2014 at 18.16
Category: BBC Worldwide
CBeebies content be seen on multi-screens across China

Click to tweet: BBC Worldwide signs deal to launch #CBeebies programming block to BesTV New Media in #China http://bbc.in/167xHCd via @BBCWpress 

BBC Worldwide today announced a deal with BesTV, China's largest new media company, to launch a CBeebies branded block on their multi screen platform.

The deal, announced at the opening day of the Shanghai TV Festival, is the first collaboration between a UK kids content provider and BesTV New Media.

Commencing this Summer, the deal will see over 20 million of BesTV’s new media subscribers have access to CBeebies’ award-winning and highly rated preschool programmes like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures as a VOD service. Young learners and parents will be able to enjoy CBeebies programmes via BesTV’s multi-screen service - through IPTV, Connect TV, OTT, tablets, and mobile.

This will be the first launch of CBeebies as a brand in China.

“We have a long term relationship with BesTV, who have been acquiring our BBC documentaries and drama since 2008,” said Pierre Cheung, Vice President & General Manager Greater China for BBC Worldwide.  “We are extremely excited to work with them again to launch the CBeebies brand, and look forward to working with them to promote our award-winning preschool brand in China.”

“Family subscribers are our target users, and the deal with BBC Worldwide to provide CBeebies branded programmes on BesTV is important to us. It gives our viewers and subscribers opportunities where   families can come together in front of the TV to spend quality time together,” said Zhangyue, vice president of BesTV New Media. “CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well.  With this deal, we have upped the ante on our international preschool offering.”

 

For further information, please contact:

 

BBC Worldwide

Jeanne Leong

Senior Manager, Communications, BBC Worldwide Asia

Tel: +65 6849 5292

Email: Jeanne.Leong@bbc.com

 

Notes to editors

About BBC Worldwide Ltd.

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview

From April 2013, BBC Worldwide restructured its business to be based around geographic locations, supported by key global business areas. Business activity devolved to each region include channels, TV sales, consumer products and production.

About BesTV

BesTV New Media (SSE: 600637), affiliated to Shanghai Media Group (SMG),  is the first new media listed company in China’s  A share market.  Its new media business as IPTV, connect TV, OTT, mobile TV have covered more than 20 provinces and cities in China, as well as south east Asia, with its domestic IPTV subscribers surpassing 1,600,000, which tops the world.