The Global BBC iPlayer has secured the rights to its first ever sporting event – the Xchanging Boat Race. Subscribers around the world can share in the drama of the one of world’s oldest sporting rivalries, the annual race on the River Thames between the crews of Oxford and Cambridge Universities.
First competed in 1829, the event provides great drama, whether it be nail biting finishes or mid-race clashes; there is always an intensity and excitement quite unique to The Boat Race.
This year’s event is available now to subscribers of the Global iPlayer in Australia, Ireland, Finland, Sweden, Denmark, France, Spain, Portugal, Germany, Netherlands, Belgium, Switzerland, Austria and Luxembourg.
Jana Bennett, President Worldwide Networks and Global BBC iPlayer said, “It’s always been our ambition to expand the selection of programme genres on the pilot of the Global BBC iPlayer, and I’m thrilled to confirm Sport as the latest one. We’re keen to make Global iPlayer the home to some of the very best British sporting moments.”
Matthew Littleford, General Manager, Global BBC iPlayer said: “I am delighted to bring this quintessentially British sporting event to the subscribers of the Global BBC iPlayer. Our users around the world have a strong interest in contemporary British events; they have told us they’d like to see more of the Best of British Sport on the Global BBC iPlayer, and we are taking heed.”
The Boat Race takes place on the River Thames between Putney and Mortlake during Easter and sees many hundreds of sports fans and onlookers line the banks of the river. The first race took place in 1829 in Henley on Thames following a challenge between old school friends, but since 1836, the contest has taken place in London.
International distribution rights for The Xchanging Boat Race are held by BBC Worldwide.