• Foodity becomes the first BBC Worldwide Labs start-up to strike a commercial deal with BBC Worldwide • Foodity and Ingredo technology will power simpler users experience for BBC Good Food and Tesco users. • Tesco becomes the latest supermarket to partner with BBC GoodFood.com
BBC GoodFood.com, the UK’s one number recipe site, today launched its latest partnership with the UK’s largest retailer, Tesco and Foodity, one of six BBC Worldwide Labs start-ups. The partnership will enable users to easily purchase ingredients for recipes featured on BBC GoodFood.com and marks the first commercial deal between a BBC Worldwide Labs start-up and the company.
The deal will see Foodity provide the publisher and the supermarket with simple tools that automatically adds ingredients to users’ shopping baskets for any recipe, alongside next generation grocery platform Ingredo. Thanks to Foodity’s technology, customers’ baskets at Tesco.com are automatically filled with ingredients at the press of a button, meaning they can shop at Tesco without ever leaving BBC GoodFood’s site. The tool can make automatic product choices for users selecting the most affordable, most popular, or best quality product matches, or users can make their own product choices from the range of suitable product matches that the tool identifies. Users can also indicate if they already have the ingredient (so it doesn’t get added to basket needlessly) and there’s no minimum spend requirement.
BBC Worldwide’s Director of Digital Development, Simon Hutson said: “We are constantly looking at ways to implement new technology and improve the user experience for our usersas well as expanding both the wealth of recipes we offer and options to purchase ingredients. This latest partnership with both Foodity and Tesco enables us to achieve this and is the start of some exciting new developments for the site.”
Jenny Fielding, Head of BBC Worldwide Labs and Digital Ventures added: “Our ambition when launching BBC Worldwide Labs was to discover some of the UK’s most talented digital start-ups who could share their knowledge and offer technology solutions to both BBC Worldwide and other publishers in the hope that partnerships like today’s would be struck. We are delighted by the news of this partnership that clearly supports the vision and objectives behind Labs.’
Initially users will be able to choose from over 5,000 dishes including Valentine’s day specials along with a mouth watering selection of Good Food’s most popular dishes. The collection will be increased on a weekly basis with all 10,000 current recipes available shortly.
Mandy Minichiello, Senior Marketing Manager, Tesco.com said: “We are delighted to be working with BBC Worldwide on this exciting new partnership, which will utilise the latest technology from Ingredo and Foodity to make customers’ lives easier. Whether users want to purchase the complete ingredients for a recipe, or just that one missing item they don’t already have at home, this will enable users to purchase the ingredients they need with ease.”
Recipes’ available include:
BBC Good Food’s Top five recipes as voted by users:
Lemon drizzle cake - http://www.bbcgoodfood.com/recipes/4942/lemon-drizzle-cake
Chilli con carne - http://www.bbcgoodfood.com/recipes/3228/chilli-con-carne
Chicken cacciatore - http://www.bbcgoodfood.com/recipes/4251/chicken-cacciatore
Ultimate chocolate cake - http://www.bbcgoodfood.com/recipes/3092/ultimate-chocolate-cake
Yummy scrummy carrot cake - http://www.bbcgoodfood.com/recipes/3229/yummy-scrummy-carrot-cake
For Valentine’s day:
Steamed mussels with leeks, thyme and bacon
Chicken Saltimbocca with basil mash
BBC GoodFood.com is the UK’s biggest food site with an average of 8million unique users and approximately 45million views per month*. In 2012 Good Food struck a deal with online grocer Ocado, to offer an innovative deal between the site and Ocado customers. Today’s announcement marks the latest phase of a wider strategy to partner with a number of key supermarkets and online grocers and offer a seamless and simple user experience.
For more information, please contact:
Cassandra Power, BBC Worldwide, Digital Communications Manager
Cassandra.Power@bbc.com/ 020 8433 1525
NOTES TO EDITORS
About BBC Worldwide Labs: BBC Worldwide Labs is a new initiative from BBC Worldwide, the commercial arm of the BBC. The purpose it to seek out and work with the most dynamic emerging digital media companies in the UK. BBC Worldwide sees digital platforms as an opportunity both to bring new audiences to our content and to produce new and unique forms of content and entertainment. Over the years it has collaborated with a number of international partners from content producers to service providers all of which have helped BBC Worldwide deliver and distribute content on numerous platforms. BBC Worldwide revealed in its Annual Review for 2011/2012 that revenue generated by its digital businesses has reached 12.8% of revenue, an increase of 58%, from 8.1% on the previous year. This growth has come from seeking out and developing new opportunities for the business and by 2015 BBC Worldwide is expecting to deliver 15% of its revenue from digital businesses.
About Foodity: Foodity’s platform let’s anyone create content or applications that are instantly shoppable at supermarkets and supermarket websites. As users interact with food, wellness, beauty and parenting content or advertising that’s powered by the platform, publishers, brands & retailers are able to respond to their needs in real-time, taking account of their consumer-profiles and their purchasing intent. To achieve this the platform maintains many millions of data-points relating to product offerings at major UK, US and EU retailers that are all then purchasable through the platforms add-to-basket infrastructure.
About BBC Worldwide Ltd: BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview.
About Tesco: Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has more than 6,000 stores worldwide, employing almost 520,000 people in the 14 countries in which it operates.
About Ingredo: Ingredo are the strategic technology partners for Tesco’s add-to-basket recipe platform. Founded by Andrew Sharland (Ex Director at digital agency Clock) and Peter Cowley (Ex MD Endemol Digital), Ingredo is part of the Connected Venture’s portfolio of companies, building new technologies that connect digital content, brands and online retailers.
We are constantly looking at ways to implement new technology and improve the user experience for our usersas well as expanding both the wealth of recipes we offer and options to purchase ingredients. This latest partnership with both Foodity and Tesco enables us to achieve this and is the start of some exciting new developments for the site.”