Top Gear and Car Town collide with new in-game integration

Our players will be thrilled to visit the Top Gear location and own cars from their favorite episodes.”Dennis Suggs, President and CEO of Cie Games
Date: 10.08.2012     Last updated: 18.03.2014 at 18.00
Category: BBC Worldwide
BBC Worldwide brings Top Gear branded content to Cie Games’ Car Town, available now on Facebook.

Click to tweet: .@BBC_TopGear and @cartown collide with new in-game integration http://bbc.in/MFPcUr

LOS ANGELES, AUG 9, 2012 - BBC Worldwide Digital Entertainment & Games announced today that  Top Gear, the world’s largest motoring brand, will be coming to Cie Games’ successful automotive-based Facebook game, Car Town.  As part of the multiple phase integration, Car Town players are able to explore a branded Top Gear location within the Car Town GPS menu, complete with the Top Gear Hanger and a selection of cars featured on the TV show over the years.  The new location, available now, is themed and designed after the famous Top Gear TV show set.

Robert Nashak, EVP Digital Entertainment & Games, BBC Worldwide said, “As we continue to broaden our Top Gear presence in the gaming space, teaming up with Car Town is a great step into social gaming.  This is the first phase of the integration, with much more to come.”

Players can now explore the Top Gear set location that includes the following:

  • Iconic, specially built, and test-driven cars from popular Top Gear episodes.  Dozens of new cars will be added regularly
  • The first three cars featured include the 1984 Toyota “Indestructible Hilux” pickup truck, Clarkson's Mazda MX-5 from the Middle East Special and the 2006 Lamborghini Gallardo Spyder
  • Television monitors in the virtual studio feature Top Gear video clips of the cars on display

“As huge fans of the TV show, we are honored to partner with BBC Worldwide to debut Top Gear in Car Town,” Dennis Suggs, president and CEO of Cie Games commented.  “Our players will be thrilled to visit the Top Gear location and own cars from their favorite episodes.”

Top Gear, which premiered in the UK in 1977, is consistently BBC TWO's most-watched program in the UK. Top Gear premiered stateside on BBC America in 2007 and continues to air Mondays 9pm EST. One of the BBC’s premiere brands, Top Gear, the magazine, is the leading car publication in the UK, and the global road tour, Top Gear Live, continues to be a global success. The U.S. version of Top Gear, produced by BBC Worldwide Productions for HISTORY, and featuring hosts Tanner Foust, Rutledge Wood and Adam Ferrara will premiere on HISTORY on Tuesday, August 14 at 9pm EST.

To experience the Top Gear Car Town integration visit: www.apps.facebook.com/CarTown

To stay up to date on all BBC Digital Entertainment & Games news, follow @BBCWGames on Twitter and Facebook at www.Facebook.com/BBCGames

About BBC Worldwide Digital Entertainment and Games

BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC). Launched in 2010 and headquartered in Los Angeles and London, the business works with top BBC brands to develop new opportunities across a wide range of gaming platforms. The business is responsible for the company’s first MMO, Doctor Who: Worlds In Time and the multi-year partnership with Top Gear and Forza Motorsport, amongst many others.

BBC WORLDWIDE

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures and Magazines, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview

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About Cie Games

Cie Games is a leading developer and publisher of social and mobile games. Its popular game, Car Town, is the first Facebook game built around brands and has attracted more than 46 million players worldwide.  Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 35 major companies and brands, including NASCAR, General Motors, Honda, Toyota, Ferrari, Universal Pictures, Regal Entertainment and others.  Cie Games is based in Long Beach, California.