BBC.com has kicked off 2013 by announcing plans to roll out a number of bespoke feature sections to sit alongside the hugely successful BBC Travel and BBC Future.
First up is BBC Autos, an entertaining, insightful daily read focused on the passionate side of the motor industry, including design, technology and community. The site will complement and build upon the vast motor industry content offerings from BBC News, BBC Sport and key BBC Worldwide branded sites such as TopGear.com.
Brought to you by a stable of writers and photographers, BBC Autos will explore the cultural and technical differences in cars from countries across the world. Through highly visual storytelling, BBC Autos will take users beyond the standard car review, investigating such stories as how Formula 1 can influence what people drive and tracing the stylistic evolution of iconic vehicles and automotive features.
BBC Autos will be fuelled by a number of regular content departments, including:
- Car-tribes – opening the door on the people behind the passion: enthusiasts around the world who are drawn together over shared automotive obsessions
- If you like... – identifying a new vehicle that readers care about, BBC Autos offers perhaps surprising alternatives they should also consider
- CarTech – reviewing gadgets, manufacture enhancements and software/apps designed to improve our driving and car purchasing experiences
BBC Autos will offer features from the major international motor shows that go beyond the News coverage by examining the vehicles the world will be talking about.
Daniel Heaf, EVP & MD, Digital at BBC Worldwide said: “2013 promises to be an exciting year for BBC.com as we roll out new feature sections dedicated to offering our international audiences a rich, diverse and entertaining mix of content across a variety of topics. The Autos section will add to our market leading content offer building on the loyal fans we already have in BBC News, BBC Sport and Top Gear."
BBC Autos is being produced by a New York-based editorial team under Nick Ascheim, SVP Consumer Digital of BBC Worldwide America, with Jonathan Schultz, former editor of the NYTimes.com ‘Wheels’ blog, taking on the role as Associate Editor. Simon Hutson, SVP of Digital Development, will steer the expansion of BBC.com’s feature sections across Asia-Pacific and Europe, as well as oversee the development team based in the UK.
Over the coming year BBC.com will continue to build on the number of feature sections it offers audiences outside the UK, ensuring they can enjoy a relevant and engaging take on trends across the worlds of culture, business and wellness.
The launch of BBC Autos will be supported by Cadillac in North America as the lead advertiser.
For more information, please contact:
Cassandra Power, Digital Communications Manager, BBC Worldwide
Cassandra.Power@bbc.com / +44 (0) 208 4331 525
NOTES TO EDITORS
Examples of content available now:
Real Live Test Drive’ – gives everyday car lovers the opportunity to test drive the latest cars and share their thoughts with Autos fans: http://www.bbc.com/autos/story/20130109-errands-in-the-2013-buick-enclave
Car Tech – General Motors sparks Siri integration into small cars: http://www.bbc.com/autos/story/20130107-gm-sparks-siri-integration
Other side of the road – stories from outside America - Pining for European only station wagons (estate): http://www.bbc.com/autos/story/20121206-pining-for-european-wagons
Review – A look at the latest - 2013 BMW X1 xDrive28i http://www.bbc.com/autos/story/20121227-2013-bmw-x1-xdrive28i/1
BBC.com was launched in November 2007 offering users outside of the UK an international version of BBC’s online site, supported by advertising. It is currently attracting around 54 million unique users per month generating revenues to reinvest in BBC content and services.
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About BBC Worldwide Advertising
Advertising opportunities on the BBC Autos and across BBC.com are available through BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.
The Autos section will add to our market leading content offer building on the loyal fans we already have in BBC News, BBC Sport and Top Gear."