Good Food launches iPad digital subscription
It is a natural progression for us to offer our highly rated digital magazine as a subscriptionRebekah Bilingsley, publishing director, mobile devices, BBC Magazines
iPad users can purchase a special introductory offer of 3 issues for £1 when paying by direct debit through bbcsubscriptions.com. Alternatively it can be purchased through the app store for £15.99 for six months at a 10% discount. It is the first time Good Food’s digital magazine has been made available as a subscription. The iPad version of Good Food was launched in February and has already been downloaded more than 100,000 times.
According to Rebekah Bilingsley, publishing director, mobile devices, BBC Magazines: "It is a natural progression for us to offer our highly rated digital magazine as a subscription. BBC Magazines operates one of the most successful subscription businesses in the industry and we are now able to tap into expertise that for our digital products. By integrating with Dovetail we'll have access to data from our digital customers for the first time, meaning we can really start to understand our digital business."
The offer will be promoted heavily through www.bbcgoodfood.com where Good Food has seen a huge uplift in online users on the iPad device, up 1231% per cent in the past twelve months as sales of the iPad has grown. It will also be promoted through the print title and other titles in the BBC Magazines portfolio.
Good Food's iPad version has received five star ratings for its interactive functionality such as its 'flip' recipe cards, cook mode display, automated shopping list, glossary and exclusive technique videos.
NOTES TO EDITORS
About Good Food magazine
Good Food is the UK’s market- leading food magazine, selling 332,198 copies a month, according to the last Audit Bureau of Circulation figures. Each issue is packed with over 100 recipes for everyday meals, easy entertaining and dishes from celebrity chefs. Every recipe is tested by the Good Food cookery team.
BBC Good Food was named Consumer Media Brand of the Year at the 2010 PPA Awards (announced 16 June 2010) and was shortlisted again this year.
Good Food's iPad version is one of the best-rated magazine apps in the app store, with an average rating of four stars. It has received a 5 star review in the influential Apps magazine and was listed in the top 250 apps in the Telegraph, among other accolades, reaching number 4 in the Apple lifestyle charts and 8th in the top grossing Lifestyle chart in iTunes. Good Food’s iPad version has just been shortlisted for a Media Week award in the Best Media Owner Launch category.
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