BBC Worldwide expands partnership with YouTube
BBC Worldwide is very excited about expanding our successful relationship with YouTube. Not only is it a place to distribute the best British content around the world it will, through our original content, be a place where we can experiment with new forms of creativity. We couldn’t be more thrilled at the prospects this brings our company, indies and audiences alike.”Daniel Heaf, EVP & Managing Director Digital at BBC Worldwide
BBC Worldwide, the commercial arm of the BBC today announced an exciting new phase of its partnership with YouTube spearheaded by the upcoming launch of two brand new original content channels.
Coming soon to YouTube will be a new nature channel, showcasing a feast of new films created by the commercially funded BBC Earth Productions, based in Bristol, the home of the BBC's Natural History Unit. Another topical science channel, produced in partnership with 360 Productions, will launch in early 2013 with James May and his crack team of scientists. Both channels reacting to what’s being watched, shared and talked about on YouTube.
Daniel Heaf, EVP & Managing Director Digital at BBC Worldwide says: “BBC Worldwide is very excited about expanding our successful relationship with YouTube. Not only is it a place to distribute the best British content around the world it will, through our original content, be a place where we can experiment with new forms of creativity. We couldn’t be more thrilled at the prospects this brings our company, indies and audiences alike.”
In addition, BBC Worldwide will be launching a selection of long-form programming in the UK and Canada for the first time, including the first ever episodes of EastEnders, classic comedy The Likely Lads, a selection from the BBC’s Shakespeare Collection and The Trials of Life and other dramas such as Campion and The Onedin Line.
A third strand of the deal sees BBC Worldwide renew its commitment to continue to add to its existing selection of over 8,000 clips, across its 6 bespoke redesigned channels (www.youtube.com/user/BBCWorldwide) . To date there are 1.7 million subscribers to these channels. The existing channels have all been re-branded, including the most popular BBC Worldwide channel. New clips launching today include Top Gear series 18, for the first time.
BBC Worldwide currently manages six channels on YouTube, with the most popular being BBC Worldwide, Top Gear and EastEnders. BBC Worldwide believes that this latest deal will support the ambition to drive subscribers and views through the combination of high quality originated content and unlocking more of the BBC’s archive.
For further information please contact:
Cassandra Power, Digital Communications Manager, BBC Worldwide
Alex Fulton, Head of Communications S&D and C&P, BBC Worldwide
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
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