BBC Worldwide and Longleat Safari & Adventure Park are joining forces to create a spectacular new series of Deadly-themed features at the world famous Wiltshire attraction
The four year plan will see areas of the park transformed in the style of the BBC’s wildly successful Deadly branded programmes which include Deadly 60; Deadly Top 10s; Deadly 360; Deadly Art and most recently Deadly Mission Madagascar as seen on CBBC.
Philip Murphy, Managing Director of BBC Worldwide Live Events said: “Bringing a real-life Deadly adventure to Longleat Safari & Adventure Park is a fantastic opportunity that demonstrates what the Deadly brand is all about, encouraging children to explore the natural world and discover its wonders for themselves.”
From Easter 2013 visitors to the park will be invited to go on a Deadly Safari discovering some of Longleat’s deadliest creatures. Presenter Steve Backshall has voiced a brand new guide to the safari which incorporates fascinating facts and experiences from his on screen adventures. Visitors will be given a special Safari Activity Book full of information and tasks to test their spotter skills as they explore the park, learning about vital predator prey relationships that exist in the wild and encountering some of Longleat’s most famous deadly residents including lions, tigers and wolves.
Also coming in 2013 is a Deadly Challenge zone which will see aspiring Deadly Adventurers pitch their skills against those of some of the world’s most lethal creatures! Can you climb like a macaque monkey, match the strength of a polar bear and dodge a vipers strike? Most important of all, how many animals on the Deadly List can you find in a race against the clock? Check points along the way will feature quizzes and challenges from Steve Backshall who will want to see what each Adventurer has learned about the Deadly creatures they’re tracking.
Longleat CEO, David Bradley, said: “We’re delighted to be working with the BBC on this exciting project and having the opportunity to bring ‘Deadly’ to our visitors. With so many amazing animals here at Longleat the new 'Deadly Adventure' experiences will give our visitors the chance to experience first hand all the exciting elements of the TV programme right here in the wilds of Wiltshire!”
Deadly Adventure at Longleat will open from 31st March 2013 with entry free with a valid Longleat Day Ticket or Annual Pass. Special seasonal Deadly Adventure events are also planned over the 2013 season starting this Easter to tie in with the opening of the Deadly Safari. To find out more please visit: www.longleat.co.uk/deadly
For more information, please contact:
Emma Finlay, BBC Worldwide Global Brands:
Email: Emma.Finlay@bbc.com Telephone: 0208 433 2536
Steve Mytton, PR & Media Manager
Email: firstname.lastname@example.org Telephone: 07715 798960
NOTES TO EDITORS
About BBC Worldwide Ltd. BBC Worldwide Limited
is the main commercial arm and a wholly owned subsidiary of the British
Broadcasting Corporation (BBC). The company exists to exploit the value of the
BBC’s assets for the benefit of the licence fee payer and invest in public
service programming in return for rights. The company has five core businesses:
Channels, Content & Production, Sales & Distribution, Consumer Products
and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155
million on headline sales of £1085 million and returned £216 million to the
BBC. For more detailed performance information please see our Annual Review
About Longleat Safari & Adventure Park
Longleat Safari & Adventure Park has been one of the UK’s best-loved attractions for over 60 years. It features the UK’s No.1 Safari Park as well as many new fabulous attractions and shows.
Visitors to Longleat Safari & Adventure Park can also explore and interact with animals on-foot in new attractions such as Jungle Kingdom and Animal Adventure. Within these areas is the UK’s first Meerkat Walkthrough enclosure, free-roaming mischievous monkeys and the free-flying Rainbow Lorikeets. Daily Meet the Animal experience mean visitors can also enjoy hands-on encounters with everything from ferrets and guinea pigs to snakes and giant spiders.
Longleat is renowned for its Safari Park. Opened in 1966, it was the first outside of Africa and began a revolution in zoological collections that has since spread around the globe. For the first time animals were able to move freely across hundreds of acres of land and to interact naturally with each other. This ground-breaking concept of the drive through safari park proved a hugely popular draw for visitors and, over forty-five years on, Longleat remains one of the country’s leading attractions.
The 9000 acre Longleat Estate if home to over 100 different species of animal which live within the Safari Park and other animals areas. Although famous for its lions Longleat is home to tigers, wolves, rhino, giraffe, camel and the hugely popular monkey drive-through to name a few.
Opening Dates 2013: Daily Saturday 9th February to Sunday 3rd November
- Daily: 9th February – 25th February
- Friday to Monday only: 1st March – 11th March
- Daily: 15th March – 3rd November
For further information please visit www.longleat.co.uk
Longleat, Warminster, Wiltshire, BA12 7NW
Tel: 01985 844400 email@example.com www.longleat.co.uk
With so many amazing animals here at Longleat the new 'Deadly Adventure' experiences will give our visitors the chance to experience first hand all the exciting elements of the TV programme right here in the wilds of Wiltshire!”