London 2012 Olympic Games named as the best-selling Sport & Fitness DVD in the UK
Following the Christmas trading period, sales of the London 2012 Olympic Games DVD and Blu-Ray Disc have now topped 550,000 - a new record - beating that of the previous top title The Ashes 2005 – The Greatest Series.
Produced by BBC Sport, the DVD features over seven hours of sporting highlights from the Olympic Games as well as Danny Boyle’s hugely-celebrated opening ceremony and exclusive commentary plus the full closing ceremony featuring some of Britain’s best-known music stars.
Fiona Eastwood, Product Development Director for BBC Worldwide Consumer Products, said “The London Olympics marked a phenomenal year for British sport and we are delighted that so many people have bought this wonderful souvenir of the Games and the fantastic achievements of Team GB.”
For more information contact:
Emma Fox, BBC Worldwide Consumer Products – firstname.lastname@example.org / 020 7612 3136
NOTES TO EDITORS
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
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