BBC Worldwide is bringing ‘Walking with Dinosaurs’ into the digital age with the global launch of WalkingwithDinosaurs.com, the ultimate website for dinosaur fans.
The launch forms the first phase of this iconic brands re-launch in 2013 as Walking with Dinosaurs gears up for a major motion picture release Walking with Dinosurs 3D in December 2013. The website is joined by new ‘Walking with Dinosaurs’ social pages on Facebook and Twitter, two upcoming iOS apps and a Sony Wonderbook game for the PlayStation 3.
Walking with Dinosaurs 3D, A co-production between world-leading natural history storytellers BBC Earth, 3D pioneers Evergreen Films, and Reliance Entertainment is set to launch globally in cinemas on December 20, 2013. The film tells a thrilling story of families born and families torn apart, of growing up, rivalry and competition. Audiences will join our dinosaur characters on an epic adventure that will take them back 70 million years to see our world as it was when dinosaurs roamed the earth. The film uses the 3D expertise of Cameron l Pace Group and will be distributed by 20th Century Fox in the US and the majority of international territories.
“Walking with Dinosaurs brings science and entertainment together to create a potent mix of fun, fear and fact,” said Amanda Hill, BBC Worldwide. “With the re-launch of this iconic brand we’re setting out to captivate audiences, bringing the thrill of discovery to movie screens, live events and online with the launch of our new website, the ultimate celebration of these incredible creatures and our fascination with them.”
Robert Nashak, EVP Digital Entertainment & Games, BBC Worldwide said, “We are bringing fans an entirely new ‘Walking with Dinosaurs’ digital experience with an all new website, upcoming apps and a Sony Wonderbook game for PS3. Each digital component will give consumers an immersive, 360 degree perspective of these amazing and awesome creatures. There is nothing else like it out there for dinosaur fans.”
WalkingwithDinosaurs.com, created by BBC Worldwide Digital Entertainment and RED Interactive, provides fans with a plethora of interactive dino features including stand-out infographics that compare iconic dinosaurs to modern day reference points, news and feature articles, videos and the opportunity for visitors to pose their questions to resident palaeontologist, Steve Brusatte. At launch, the website features a stunning gallery of five fascinating dinosaurs with new species to be added continually.
There are several ‘Walking with Dinosaurs’ apps in development which will be released over the coming months including an augmented reality app and an educational dinosaur encyclopaedia app, both for iOS devices. Dino fans will be able to own and interact with their own dinosaurs with Walking with Dinosaurs: Digisaurus, developed by Evergreen Films. The app includes two dinosaurs at launch (Utahraptor and T. Rex) and uses state-of-the-art animation and augmented reality to bring fearsome dinosaurs to life in the palm of your hand. More dinosaurs will be added periodically after launch later this year.
Walking with Dinosaurs: Inside their World, developed by M5859 Studio, is an interactive dinosaur encyclopedia for the iPad. The app contains more than 60 fully animated and interactive, photo realistic dinosaurs, narrated narration by UK actor Stephen Fry. Each page contains information that has been meticulously researched by expert palaeontologists, and every dinosaur has been design to create an unparalleled dinosaur experience on the iPad. Walking with Dinosaurs: Inside their World will launch for the iPad shortly with an Android version currently in development.
A ‘Walking with Dinosaurs’ Sony Wonderbook game is currently in development with Supermassive Games and is slated for release later this year. The game uses augmented reality technology to transform the world around the player and bring them face to face with dinosaurs to experience their prehistoric world and discover how they lived and died.
NOTES TO EDITORS
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures and Magazines, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
About BBC Worldwide Digital Entertainment and Games
BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC). Launched in 2010 and headquartered in Los Angeles and London, the business works with top BBC brands to develop new opportunities across a wide range of gaming platforms. The business is responsible for the company’s first MMO, Doctor Who: Worlds In Time and the multi-year partnership with Top Gear and Forza Motorsport, amongst many others.
For more information, please contact:
Emma Finlay, Senior Press Officer, BBC Worldwide Global Brands:
T: 020 8433 2536
Laura Klang-Glienna, Sr. Publicity Manager
With the re-launch of this iconic brand we’re setting out to captivate audiences, bringing the thrill of discovery to movie screens, live events and online with the launch of our new website, the ultimate celebration of these incredible creatures and our fascination with them.”