BBC Worldwide’s Branded Services Creative team won two prestigious silver awards at the PromaxBDA Awards held in Johannesburg recently, an event celebrating excellence in television marketing branding and promotion.
The first award was given for the team’s outstanding work on BBC Entertainment’s Come Dine With Me South Africa Series 2 in the Best Programme Campaign category. Filmed in territory, the promo focuses on what viewers loved most about the show – the drama, competition, great food and unique South African personalities.
Currently in its third series, Come Dine With Me South Africa is BBC Worldwide’s first local commission in the region, shooting in Johannesburg, Cape Town, Durban, and for the very first time, Port Elizabeth.
The team also won in the Best Documentary or Factual Entertainment category for their work with local agency, Black River, on BBC Knowledge’s natural history series Africa. The ambition for this campaign was to show South Africa in a new, engaging and surprising way.
Joanna Sheppard, Head of Creative for Branded Services at BBC Worldwide, commented, “These awards are a fantastic acknowledgement of our creative work in a territory that’s key to BBC Worldwide. There’s a really strong collection of content coming up on our BBC Channels, and as a creative team, we’re looking forward to working with such dynamic content.”
For more information, please contact:
Communications Officer - CEMA, Global Markets, BBC Worldwide
Tel: +44 (0) 208 8433 3778
NOTES TO EDITORS
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview