BBC.com launches its latest Feature section - Capital - dedicated to bringing audiences a personal perspective on global business matters
BBC.com, the international arm of BBC.co.uk, today launched its latest bespoke Feature section, BBC Capital, dedicated to offering a global perspective on economic stories, trends and profiles on a personal level. In a similar vein to its sister sites: BBC Travel, BBC Future, BBC Autos and BBC Culture, BBC Capital, includes an engaging and insightful mix of editorial, video and audio content from a host of leading figures from across the world of business. Together the contributors add a personal touch to the trends making the content relevant and more accessible for a wider spectrum of readers.
Launching with ten columns, BBC Capital offers a multimedia approach on key business topics including:
- Play It Forward –Will be home to a host of reports focused on examining personal lifecycle planning from saving for college, to paying for a wedding – http://www.bbc.com/capital/story/20130523-planning-ahead-for-wedding-costs
- Worth Ethic - Led by – Chana R Schoenberger, former WSJ, Forbes and Bloomberg reporter in both the US and Asia, will answer readers office ethic dilemmas such as: http://www.bbc.com/capital/story/20130523-unscrupulous-client-activities
- 90-Seconds Financial Fix – Led by former host of ABC News’ Money Matters, Kelsey Hubbard– offers practical and philosophical solutions that will help readers make educated decisions about career options, managing budgets, investments and personal wealth. Featured topics will include – http://www.bbc.com/capital/story/20130531-salary-negotiation-101
- The Workplace – Examines how we work, where we work, generational shifts, workplace ethics and much more. Featured columnists include former Wall Street Journal editor and author, Ronald Alsop. http://www.bbc.com/capital/columns/generation-work http://www.bbc.com/capital/columns/office-space
Leading the charge is former Wall Street Journal and BusinessWeek editor, Jennifer Merritt. “I joined BBC.com for the opportunity to explore these subjects in a deeper and more global way,” said Merritt, Editor of BBC Capital. “We’re interpreting global economic trends and business developments at a personal level for a wide spectrum of readers – expanding on what the BBC does best.”
BBC Capital’s launch also marks an increased commitment from the site to broaden its business offering for both individuals and business leaders across the globe by providing a deeper analytical perspective on the impacts of the latest developments within the business arena. It follows the recent launch of BBC Entrepreneurship which is focused on offering insight for small business owners and investors.
Capital has also launches simultaneously on Flipboard, the popular news reader app which also hosts dedicated channels for the other four Features sections and BBC News. The launch partner for China and Vietnam is Exxon Mobil. The sponsorship arrangement was facilitated by BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC World News and BBC.com. International users can also continue their journey and conversation with Capital contributors and other fans via the specially created www.facebook.com/capital and https://twitter.com/BBC_Capital .
For more information, please contact:
Charlotte Scarborough Communications Officer, Brands, Content & Digital
Cassandra Power, Communications Manager, BBC Worldwide Digital
Tel: +44 (0)208 433 2009/31525
Email: Charlotte.Scarborough@bbc.com / Cassandra.Power@bbc.com
BBC.com was launched in November 2007 offering users outside of the UK an international version of BBC’s online site, supported by advertising. It is currently attracting around 58 million unique users per month generating revenues to reinvest in VVC content and services.
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Global Brands. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About BBC Worldwide Advertising
Advertising opportunities on the BBC Autos and across BBC.com are available through BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.
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