BBC Worldwide, the commercial arm of the BBC, is upping its cookware and lifestyle offer with plans to launch licensing programmes for in-house properties and through agency deals. Kirstie Allsopp, BBC GoodFood and Gardener’s World join MasterChef as key brands in BBC Worldwide’s licensing portfolio.
Cassie Allen, Senior Licensing Manager BBC Worldwide said: “The cookware and lifestyle markets are substantial areas of growth for us. We have premium brands which have already performed strongly on launch and we’re looking forward now to taking these properties trade-wide and in to more categories.”
Queen of vintage chic Kirstie Allsop launched her debut range of homewares and gifts in Marks & Spencer to great success in Spring 2011. The M&S range continues into 2012 and BBC Worldwide will be taking the brand trade-wide with new lines including stationery, home fragrance, outdoor products, ceramics and craft sets from September.
The BBC’s commercial arm also launched Gardener’s World product for the first time in Boots in Autumn/Winter 2011. The range includes pruning sets, a barometer, nesting boxes, clocks and gardens tools. Additional products to launch this year include watering cans, a thermos flask and a garden kneeler. Gardener’s World is looking for other opportunities to go trade-wide from Spring/Summer 2013.
BBC GoodFood already has mass awareness across the UK with over 3 million viewers on the channel, the magazine has a monthly circulation of 300,000 monthly and 3.7 million website users. The GoodFood Show further attracts over 100,000 visitors annually. BBC Worldwide’s licensing team have been developing the style guide and a phasing plan for GoodFood with ambitions to launch the first range of cookware in early 2013. The team have their sights on signing up new partners on a range of product which would include cookware, bakeware, ceramic oven tableware and textiles including aprons, tea towels and oven gloves.
MasterChef and Junior MasterChef product across 40 SKUs launched in John Lewis in 2011 and fast became one of their top 10 cookware licenses. The range will be extending out to a number of independent stores and cookware specialists this year.
For more information please contact:
Anna Hollaway, Head of Communications BBC Worldwide, Consumer Products
Tel: 020 7612 3136 firstname.lastname@example.org
Or Reetu Kabra, Senior Communications Officer BBC Worldwide, Consumer Products
Te: 0207 612 3145 email@example.com
NOTES TO EDITORS
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures and Magazines, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview