BBC Worldwide Productions in India is producing a brand new reality series for youth focussed Channel (v) entitled My Big Decision. The seven part series, hosted by Bollywood star Sandhya Mridul, will premiere at 7pm on 14th January 2012.
A Love Productions format licensed internationally by BBC Worldwide, My Big Decision follows young people as they go on a series of journeys of self discovery which will impact their lives in a very real way. The show is based on the theory that young people today are growing up faster than ever before and are making adult decisions more quickly than their parents would like. In My Big Decision each episode focuses on a hot and debatable issue; dilemmas in the lives of youth across the country such as liposuction, college drop outs and even sex change operations.
Myleeta Aga, General Manager and Creative Head, BBC Worldwide Productions India, commented: “It is our goal to present to Indian viewers the best of the international catalogue adapted to Indian tastes. My Big Decision is ahead of the curve, no holds barred, brutally frank, emotionally wrought. We believe this series will have viewers rooting for and identifying with the youngsters onscreen. The show has an un-scripted ‘cool’ factor – you never know how something is going to turn out because these are young people who are fighting for an identity - their own.
“The series harnesses this debate with real purpose. It features teenagers facing adult dilemmas. They enter their lives, meet their family and friends and watch as they get on a journey for an exploration on the subject. At the end of the three days they make their Big Decision- a decision which will affect the rest of their lives” she adds.
Speaking on the announcement of the show, Prem Kamath, Executive VP and GM for Channel (v) says, “My Big Decision is an endeavour by Channel [v] to guide the youth today who have such larger than life decisions to make due to various influences. The show has been conceptualized on the premise that the youth is dabbling regularly with issues that nobody wishes to address.”
BBC Worldwide Productions India licenses and produces all BBC Worldwide formats in India and works with local networks to develop home grown formats within the territory. The production base has brought local versions of The Week the Women Went (Wife Bina Life), Baby Borrowers (Pati, Patni Aur Who) and the hugely successful Dancing with the Stars (Jhalak Dikhla Ja) amongst others to Indian audiences. Jhalak Dikhla Ja was recently named Best General Entertainment programme at the Asia Television Awards.
Notes to editors
BBC Worldwide Productions India
BBC Worldwide Productions India is part of BBC Worldwide’s growing local production network that includes other wholly owned bases in Paris and Los Angeles and partners in Toronto, Cologne, Sydney, Buenos Aires, Moscow and Sao Paulo.
For more information, please contact:
Communications Manager, Content & Production and Sales & Distribution, BBC Worldwide
Tel: +44 20 8433 1324
My Big Decision is an endeavour by Channel [v] to guide the youth today who have such larger than life decisions to make due to various influences. The show has been conceptualized on the premise that the youth is dabbling regularly with issues that nobody wishes to address.”