Come Dine With Me South Africa a ratings hit for BBC Worldwide Channels
I’ve learned that South Africans really know how to hold the most entertaining dinner parties in the world, and I’m so glad we had our cameras there when they did. The result has been a series that has exceeded even our own highest expectations and got the whole country watching.” Jon Farrar
The programme, a local version of ITV Studios’ hit format, made by South African production company Rapid Blue, follows four contestants as they take it in turn to cook up their idea of the perfect evening. The contestants cook their very best dishes, snoop round each others’ houses, and try to outwit each other as they mark each dinner party out of ten to win shopping vouchers and a cash prize. The series concluded with a celebrity special, featuring 97.4 Highveld Stereo’s Samantha Cowen, SuperSport’s Neil Andrews, television presenter and model Shashi Naidoo and M-Net presenter Ashley Hayden.
During the premiere time slot over ten episodes BBC Entertainment increased time slot share by 172% amongst DSTV adult viewers (16+) compared to the previous twelve-week slot average, and attracted viewers from a wide range of demographics.
The antics of the contestants on the show also proved to be a keen topic of discussion for viewers with #ComeDineSA trending on Twitter during the series premiere and the BBC Entertainment facebook page (BBC Entertainment SA) seeing an 800% uplift in engagement.
This enthusiasm for the programme was mirrored in the press, with praise including Heat magazine declaring the series “Our very favourite guilty pleasure” and the Witness observing “Come Dine With Me South Africa is rapidly becoming one of the most talked about series on television”.
Jon Farrar, VP Programming EMEA, BBC Worldwide Channels and Executive Producer commented, “I am thrilled that Come Dine With Me South Africa has been a huge hit with enormous positive buzz around it. It’s been a real delight to executive produce this series – a job made easy by working alongside such a talented team at Rapid Blue. I’ve learned that South Africans really know how to hold the most entertaining dinner parties in the world, and I’m so glad we had our cameras there when they did. The result has been a series that has exceeded even our own highest expectations and got the whole country watching.”
Ian McDonough, SVP and General Manager EMEA, BBC Worldwide Channels said: “We’re hugely committed to bringing great TV to South Africa viewers, so we’re delighted that so many of them have tuned in to watch this series. Come Dine With Me South Africa has brought together contestants of all backgrounds, ages and gender, and that’s reflected in the diverse audience it’s brought to the channel too.”
Come Dine With Me South Africa, sponsored by Pick n Pay and associate sponsors Knorr, began its first repeat run on BBC Lifestyle on 2nd January, and continues on Mondays at 19.00. The series is just one of the original series commissioned by BBC Worldwide during 2011 in line with its commitment to more original programming. During February and March 2012, a new production for the Lonely Planet brand, Year of Adventures (5x50) presented by Ben Fogle will air on BBC Knowledge globally, including South Africa.
For more information, please contact:
+27 11 788 8725
+27 11 788 8725
BBC Worldwide Channels
44 (0)20 8433 3862
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