CBeebies around the world brings classic children’s tales to the small screen
It’s very important that children in all our markets can relate on a very personal level to what they see on screen and these stories bring them universally loved tales with the added familiarity of their local presenters.”Henrietta Hurford-Jones
The films were commissioned as a fun and engaging addition to the ‘Story Time’ sections of the international CBeebies websites. In their readings of the tales, the CBeebies presenters give each story a distinctly local flavour to create a range of bespoke story time pieces for children around the world.
A total of 40 short illustrated films will be created from the eight fables. From Ladybird Books come Goldilocks and the Three Bears, The Magic Porridge Pot, Cinderella, The Three Billy Goats Gruff and The Elves and the Shoemaker, while Barefoot Books has provided Shopping With Dad, The Gigantic Turnip and Emily’s Tiger. So far readings have been completed for Africa, Asia and Poland featuring Sid Sloane, Nisha Anil and Aneta Piotrowska respectively. Similar recordings are planned for Australia (fronted by Robbie Harding and Duncan Fellows) and Latin America (with Roser Cabañas). Sid, Nisha, Robbie and Duncan will read in English, while Aneta reads in Polish for local children, and Roser in Spanish.
As well as CBeebies’ international websites, the films will also appear on BBC Worldwide’s pay TV channels and associated on-demand services, and on the CBeebies channel on British Airways’ in-flight entertainment system. Additionally, the films will feature on the official CBeebies Facebook fan pages, and on ‘CBeebies On The Go’, the free app for iPhone®, iPod Touch® and iPad™ available across the Asia Pacific market.
The deals with Barefoot Books and Ladybird Books were brokered by Simon Clarke, Digital Content and Marketing Manager at BBC Worldwide Channels.
Henrietta Hurford-Jones, Director of CBeebies Investment at BBC Worldwide said of the development, “These stories are a lovely addition to the CBeebies’ international portfolio. It’s very important that children in all our markets can relate on a very personal level to what they see on screen and these stories bring them universally loved tales with the added familiarity of their local presenters. The films originally started life as a part of the CBeebies site and have developed into a rich, multimedia experience for preschoolers around the world.”
The stories will launch on the television network from February 2012. Rollout has already begun on CBeebies’ digital platforms, with films currently available on the local websites in South Africa, Asia and Poland.
A selection of the finished films can be seen through the links below:
- Emily’s Tiger (South Africa) – http://www.cbeebies.com/za/play/emilys-tiger
- The Magic Porridge Pot (Asia) – http://www.cbeebies.com/asia/play/the-magic-porridge-pot
Three Billy Goat’s Gruff (Poland) – http://www.cbeebies.com/poland/play/the-three-billy-goats-gruff
For further information, please contact:
Communications, BBC Worldwide Channels
Tel: +44 (0)208 433 2603
ABOUT BBC WORLDWIDE
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
ABOUT BAREFOOT BOOKS
Barefoot Books is an award-winning independent publisher, with offices in Cambridge, USA and Oxford, UK, that specializes in carefully crafted books, gifts and digital content to help children on their journey to become happy, engaged members of a global society. Since 1992, Barefoot Books has created more than 500 books and complementary gifts for children that use timeless stories and captivating illustrations to encourage exploration, global awareness and creativity. Barefoot Books are available online, through a network of booksellers and gift shops, in schools and libraries, in its stores in Concord, MA, FAO Schwarz in NYC, and Oxford UK, and through its fast-growing, grassroots community of independent Ambassadors. Fun, free content including a podcast, animated videos, and children’s games and activities are available online. www.barefootbooks.com.
ABOUT LADYBIRD BOOKS
Ladybird is an imprint of Penguin Children’s Books which recently won Children’s Publisher of the Year at the Bookseller Industry Awards for 2011. Ladybird has been publishing books for children since 1940 and it stands at the forefront of children’s publishing as one of the most iconic and well-known children’s brands. Its books are synonymous with quality, value for money, favourite stories and fun and are trusted by parents the world over. As well as traditional books, Ladybird publishes digitally including eBooks and apps and mobile delivery, offering a variety of formats and platforms to suit today’s parents and children. www.ladybird.com
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