BBC.com, the number one international news website in Asia-Pacific and in Europe, today signals an exciting next phase in the BBC’s commitment to the Asia region, with the launch of three new editions - for Asia, India and Australia/New Zealand. Each will provide a more immersive and localised BBC.com experience and more bespoke news coverage that speaks to the audience’s needs and interests.
All three sites will be tailored to provide more in-depth analysis, breaking news and business bulletins for each of the markets as well as a host of specially commissioned features and reports. Users will also be able to enjoy an expansion of the News, Sport and Travel sections, more localised weather updates and increased features from local correspondents and video content. All of these will be supported by BBC.com’s commercial launch partners Finnair, UPS and Prudential Corporation Asia.
Chris Davies, Acting Managing Director for BBC.com. said: “At present BBC.com is the leading international news website in Asia-Pacific with 11.1 million unique users per month. These editions are the response to overwhelming audience feedback and testing and will ensure even greater engagement from new and existing users.”
James Montgomery, Controller of Digital, BBC Global News added: “In an unstable world and a rapidly developing media environment, these three new editions across Asia reflect the BBC’s commitment to accurate, high-quality and independent news across digital platforms. BBC.com commands levels of trust and relevance unmatched among international news providers – based on expert journalistic analysis around the globe and rooted in a deep understanding of our audiences. The launch of these dedicated editions across Asia Pacific will strengthen that offer still further.”
In support of the increased localisation of the sites, BBC.com has recently built a new team in Asia-Pacific, focused on providing more locally-curated content. The team includes an increase of editorial support and reporters based in Singapore working alongside highly acclaimed journalists from the BBC’s international news service including Soutik Biswas, and Damian Grammaticas, who are already based within the region.
BBC.com’s investment in Asia is mirrored in the TV space with BBC World News giving continued editorial focus on the region. In 2011 this has included the launch of new weekday programme Newsday, as well as a season of programming entitled The Power of Asia, which examines the economic growth of Asia.
BBC.com Specially Commissioned Reports
The new site will also feature a staggered launch of five specially commissioned reports – created from a mix of video, text and pictures. These new series include further commissions of the popular Start-up Stories, The New Middles Class and India Direct, the BBC’s latest regular series. The reports all seek to go beyond the headlines to ensure more in depth analysis on topics that matter to local communities for both users in Asia and across the globe. These include:
Start-Up Stories China – Eight-part weekly series investigating how entrepreneurs in China are transforming the country, and the world, starting on November 4, both online and on BBC World News.
Generation Asia – Eight-part series starting on November 4. The series explores the huge changes sweeping across the continent and the impact of them on a new generation of Asians.
India Direct – A series of reports which will run in tandem with the India Direct season of programming on BBC World News. The series will start on November 7.
China’s Global Reach – In line with the G20 summit, this series of eight reports will complement the Global Economy section of the News website, focusing on the key role China is now playing, and will continue to play, in the global economy.
The New Middle Class – Two additional reports from the BBC series looking at financial decisions facing a new generation of middle class Asians, this time focusing on India. The reports will air week commencing November 21 and November 28.
For more information, please contact:
Digital Communications Manager, BBC Worldwide
T: +44 (0)20 843 31525 I M : +44 (0)7739 300280
NOTES TO EDITORS
* Asia Pacific with 11.1 million unique users per month. (Source: Omniture Discover Q3 monthly average 2011)
These new editions signal the second phase of BBC.com’s multiple editions strategy which began in July 2010, with the launch of the new North America Edition.
The editions will be tailored to each territory through the use of Geo-IP and have been built by the BBC.com technical team and Future Media and Journalism division.
Newsday is presented live from Singapore and London each weekday. Timed for mornings in Asia, the programme covers the latest business and sports updates from both a Asian and global perspective.
Specially Commissioned Reports in depth
Start-Up Stories China, an eight part series which will profile how entrepreneurs in China are transforming the country, and the world. The weekly video reports kick off on November 4 in the Start-Up Stories section of the website (www.bbc.com/startupstories) and on BBC World News.
Confirmed entrepreneurs include:
- Ni-Li, founder of an on-line furniture business with offices in Shanghai and London.
- Zhai Meiqing, who started her business in the 80’s just after China opened to the outside world. Now she and her husband are amongst the richest in China, focusing on businesses such as furniture making and real estate development.
- Zhu Guofan, Liangzi Foot Massage Chain. A school drop-out with experience in small businesses, Zhu set up a small foot-massage parlour, Liangzi, in 1997 and soon expanded across China. Zhu now has over a thousand franchised branches and 30,000 employees.
Generation Asia is an eight-part series starting on November 7 which will be available both online and on BBC World News. The series investigates the huge changes sweeping across the continent and impacting on a new generation of Asians. The individual reports will cover Cambodia, Indonesia, China and Japan.
India Direct (www.bbc.com/indiadirect) also starts on November 7 and will run in tandem with the India Direct season of programming on BBC World News. The online series will include features on topics such as Why I Came Home - a first person account on the growing number of Western born Asians who are now going back to the continent to make their lives there.
Topics covered include:
- Safe Business, Dangerous Women - which will look into the changing role of Asian females particularly in China, where one company is training women to be bodyguards for the rich and famous, signalling a huge change to their traditional roles as homemakers. The report will be available both online and on World News TV.
- Consumer Crazy - available online and on TV through BBC World News will focus on Indonesia which has become a spending hotspot. The programme looks at the young who are splashing out on bikes, the must buy item of the moment, which for some can involve spending the equivalent of what their parents would take years to earn. The report will hear from two young riders with very different perspectives on the trend.
- Going Back To Nature – Japan is one of the world’s most urbanised countries, and decades of people moving to the city have left many rural villages almost deserted. This report explores how a new generation of Japanese are swapping life in city for the quiet life of the countryside. The feature will be available both online and via BBC World News.
- Dress Up, Look Smart - an online feature report and picture gallery that will explore a new spirit of independence amongst the young in Cambodia, where they dress as they please. The report explores their new fashion choices and what their elders think.
China's Global Reach will compliment the Global Economy section of the News website (bbc.com/globaleconomy) with a focus on the key role China is now playing, and will increasingly play, in the global economy. The eight part series will run twice a week from the start of November.
The return of The New Middle Class (bbc.com/newmiddleclass) sees the launch of two additional reports to the BBC series, looking at financial decisions facing a new generation of middle class Asians, focusing on India. The reports will air week commencing November 21 and November 28. Issues covered will be Education - the lengths families are going to in order to get a college education for their children which will air week commencing November 21, and Retirement – which asks what the pressures are facing India's urban middle classes. The episode will air week commencing November 28 on (www.bbc.c/newmiddleclass).
The BBC is one of the most trusted brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. BBC.com is the online expression of the BBC outside of the UK and is run by BBC Worldwide, the commercial arm of the BBC. In November 2007 the site introduced advertising outside of the UK and is currently attracting around 58 million* unique users per month generating revenues to reinvest in BBC content and services.* Source: Omniture April-September 2011 monthly average
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands and Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
Prudential Corporation Asia – disclaimer:
Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.
At present BBC.com is the leading international news website in Asia-Pacific with 11.1 million unique users per month. These editions... will ensure even greater engagement from new and existing users."