BBC Advertising opens first office in Switzerland
BBC Advertising is delighted to have Sarah heading up our new office in Lausanne. She brings with her great expertise, insight and enthusiasm and I look forward to seeing our business grow and develop in Switzerland.”Laeticia de Belloy
As growth in the Swiss market has been fuelled predominantly by the luxury category, BBC Advertising, part of the BBC’s commercial arm, BBC Worldwide, is uniquely positioned to meet that demand, with the BBC commercial platforms’ consistently quality editorial output and high production values attracting the premium demographic that luxury brands are seeking.
The increasing move towards online and its accompanying video formats also presents a great opportunity for advertisers to benefit from appearing on BBC Advertising’s wide range of platforms, which includes BBC.com, lonelyplanet.com, digital apps as well as its network of commercial television channels, including BBC World News. According to recent research by Toluna, TV and online are the most effective platforms for inspiring consumption of luxury goods among both men and women*.
BBC Advertising has also today announced the appointment of Sarah Green to lead the new operation in Switzerland, based in Lausanne.
Reporting into Laeticia de Belloy, BBC Advertising’s Regional Director for France, Benelux & Switzerland, Sarah will be responsible for managing the existing international client base in Switzerland and for developing new business opportunities across the BBC Worldwide commercial portfolio.
Sarah brings with her a wealth of Ad Sales experience, both inside and outside of the BBC. She worked for the BBC World News Ad Sales department for five years, in London and in Singapore, before moving on to work for The Economist Group in Asia. Quickly embracing the growth of online in the region, she became Asia Pacific Online Sales Manager for The Economist in September 2008, before returning to Europe in early 2011, with a few months at The Economist in Paris as European Digital & Online Sales Manager.
Sarah Green commented: “Setting up this new office presents us with an exciting opportunity to connect international media buyers in Switzerland with all the fantastic content and innovative ways of delivery that only BBC Advertising can offer. I’m excited about finding new opportunities and building fruitful new relationships.”
Laeticia de Belloy said: “BBC Advertising is delighted to have Sarah heading up our new office in Lausanne. She brings with her great expertise, insight and enthusiasm and I look forward to seeing our business grow and develop in Switzerland.”
For more information, please contact Lucy Philippson on +44 (0)20 8433 2687 or at firstname.lastname@example.org
Notes to Editors
- *In a survey conducted by Toluna in May 2011, when asked which media gives you ideas for luxury products or services to purchase, 54% of women agreed that TV was effective for this and 40% agreed online media was effective. (The research was conducted in France, Italy, Russia, Japan and the US with a survey sample of 4,516.)
- Switzerland was one of the first countries to be offered the Global BBC iPlayer, when the pilot was launched as an app for the iPad (now also on iPhone and iPod Touch) in July 2011. More information on the video on-demand service offering international audiences access to the best contemporary and classic shows from the BBC can be found here and here.
- TV viewers in Switzerland can also enjoy the BBC Entertainment and BBC World News channels. BBC World News broadcasts award-winning news, interviews, and documentaries in addition to lifestyle programming such as Fast Track and The Culture Show, which are areas of high interest to luxury brands. Globally, BBC World News reaches over 300 million homes.
- BBC.com, the number one international news website in Europe, offers people in Switzerland top quality, impartial news as well as the best sport, business, travel and science and technology analysis, comment and features. The site attracts around 58 million unique users per month globally.
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see BBC Worldwide’s Annual Review website: www.bbcworldwide.com/annualreview
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